ZOLL | Respicardia | Digital Marketing Specialist
Digital Marketing
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Description
The Respicardia Digital Project Manager is responsible for the strategy and execution of clinician and patient-focused marketing efforts for the innovative remedē® System, with special focus on digital channels. The Digital Project Manager will work closely with the other members of the marketing team to develop and implement a strategy that will promote market awareness and rapid adoption of the remedē® System.
You will:
Drive messaging, branding, and collateral to support the ongoing launch of the remedē® System, with a focus on digital channels.
Develop, implement, and manage our digital presence, including
SEM / digital advertising (Google AdWords, Facebook advertising), Search Engine Optimization (SEO), and Social media (Twitter, LinkedIn, Facebook).
Patient and physician digital communications (eblast sequence, education pathway) facilitated by HubSpot.
Website content (e.g. patient screener, blog writing, etc.).
Additional responsibilities beyond digital strategy, as assigned, which may include support for creating print collateral, managing tradeshow presence, and more.
Develop strong relationships with the marketing, sales force, R&D, Legal, and Clinical counterparts in order to build a deep understanding of how to create value.
Conceptualize and develop high impact marketing materials and sales assets, including demand generation campaigns and website development, digital asset development.
Manage and collaborate with third-party contractors as needed.
Observe regulatory requirements, data confidentiality and safeguard all patient related information.
Demonstrate the ability to work in a team environment.
Ability to handle 15% or more travel schedule.
What we’re looking for:
Bachelor’s degree plus 3-5 years of prior experience in digital advertising and/or medical device marketing.
Strong capability with common digital tools (Google AdWords, Facebook advertising) and an eagerness and aptitude for learning new technology (e.g. HubSpot, design tools, etc.).
Exceptional analytics, written communication, and interpersonal skills, particularly in working effectively as a member of a team.
Excellent communication skills, including the ability to listen to physician/customer needs, prioritize needs/requirements and communicate them to cross-functional teams.
Proficient in Microsoft Office applications, including Word, PowerPoint, Excel.
High attention to detail and strong team attitude.
Comfortable in a small, dynamic company environment with frequent changes in direction.
Must have ability to accomplish tasks in a fast-paced environment.
You take care of Zoll | Respicardia and we'll take care of you!
ZOLL provides:
A casual work environment.
Competitive salaries.
A compensation structure that rewards contribution and hard work.
Benefits include:
401(k)
Medical
Dental
Vision
Life
AD&D
FSA
STD/LTD
Paid Time Off
Tuition assistance
And more!
