Nina Hale | Performance Media Manager (Paid Search and Social)

Digital Marketing

Description

Nina Hale is a performance digital marketing agency that drives revenue by connecting data to human behavior. The agency specializes in providing strategy + planning, paid search, paid social, display, social media, technical and content search engine optimization (SEO), content strategy, conversion optimization, traditional media, and marketing analytics. A nationally certified women-owned business (WBENC) and 100% employee-owned, the agency has been recognized as a 17-time Best Places to Work award recipient and has been named to Inc. 5000’s Fastest Growing Companies for five consecutive years.

This position will report to the Director of Performance Media. It will be directly responsible for the oversight and performance of paid social and paid search advertising. You will be an important member of the staff who delivers best-in-class execution and strategy of paid placement advertising and will work on developing paid social and search strategies, implementing, reporting on, and analyzing media campaigns top-to-bottom across multiple websites and platforms. A background in metrics and results-driven optimization is vital.

_Key Responsibilities:

-Day-to-day oversight and execution of paid social campaigns and paid search campaign
-Conversion rate optimization, including identifying, recommending and implementing new landing pages for A/B testing
-Lead day-to-day management and optimization of client Paid Social initiatives including:
-Campaign planning, strategy and plan documentation
-Campaign tactics and segmentation build-out and optimization
-Bidding optimizations
-Test planning, recommendations, and management
-Custom analysis, reporting, and insights
-Analyze paid social + search performance data to gain insights and help integrate into strategic plans, thus improving all other tactics
-Summarize and communicate the status of all campaigns with appropriate internal and external contacts
-Work with project managers and team leads to create and ensure timely delivery of project requirements
-Report on developing paid social trends, tactics, and opportunities to internal team and clients, with occasional authorship of POVs (Point of View) documents
-Help elevate paid social practices for the agency by working in collaboration with performance media team leads

_Required Skills:

-3+ years of working directly with paid social with preferred 1+ years of paid search experience
-Exceptional working knowledge of Google Analytics and tagging best practices
-Advanced understanding of paid social advertising (Facebook, Instagram, Twitter, LinkedIn, Snapchat, YouTube etc.)
-Preferred working knowledge of 3rd party platforms (e.g. Marin, Kenshoo, DoubleClick DFA/DCM, etc.)
-Excellent written and verbal communication skills
-Ability to work independently as well as with a team
-Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
-Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility
-Strong experience with Microsoft Excel
-Preferred experience with Tableau or other data visualization platforms
-Agency experience will be given preference

_Compensation + Benefits:

-Competitive Salary
-Top-rate health plan, monthly healthcare and dental premiums covered 100% for employees
-401K match
-100% employee owned company – automatic participation in the company ownership plan- ESOP
-Commuter stipend

_About Nina Hale:

We are 100% employee-owned, so we have good reason to create a place people want to work. We value curiosity and integrity. We hire people who are authentic, experts at their craft, and genuinely passionate about digital. We have an open-door policy. Positive work-life balance is a top priority. And we consistently carve out time for all-company field trips to build the NH community. Some of our favorite events? A grown-up Easter egg hunt (with coveted prizes like cash and additional days off), company day at the Minnesota State Fair, and our annual cookout at our Founder’s family cabin