Nina Hale | Performance Content + SEO Manager

Marketing

Description

Nina Hale is a performance digital marketing agency with grit. We are composed of marketers who never stop analyzing and tweaking. We’re a digital marketing agency filled with experts who are passionate about getting results for our clients.

Nina Hale is currently seeking a full-time Performance Content + SEO Manager with an expertise in developing consumer/B2B journeys and SEO strategies that lead to data-driven content strategies. This role includes a combination of executional, strategic and client-facing responsibilities. The ideal candidate is a data-driven marketer, adept in SEO, and content strategy, and passionate about digital media strategy.

Nina Hale specialize in digital strategy, paid media, SEO, content strategy, social media, UX, conversion rate optimization and analytics. We are a 100% Employee Owned Company (ESOP) since Jan 1, 2014, have won sixteen “Best Workplace” awards, and are located in a beautiful office in the heart of downtown Minneapolis.

KEY RESPONSIBILITIES

In this role, you’ll work side by side with account managers, media directors and other strategists to develop content strategies to meet client goals. You will:

-Perform primary research (search data, audience insights, S.W.O.T.) keyword research, competitive analysis, content audits, gap analyses, and keyword/topic mapping to discover opportunities for content optimization and creation

-Use audience insights and performance data to map the consumer/B2B journey and determine the relevant customer connection points

-Develop an audience roadmap through mental modeling and persona development (using user interview and audience insight data)

-Overlay mental models and journey touchpoints with client’s current content to identify conversion barriers, content opportunities and gaps throughout the experiences and journey

-Match user intent with SERP landscape to identify high-level topical opportunities, as well as specific content asset types to create relevant content opportunities

-Align content topics to the consumer/B2B journeys and prioritize high-impact opportunities that map to business goals to develop SEO/social/data-driven content strategies

-Use data to forecast impact and project results (revenue, conversion, etc.) of content initiatives

-Write SEO optimized content for placement on blogs, websites (on page copy, titles, subtitles, meta, image tags, etc.), paid advertising landing pages, social media, paid ads, etc.

-Use tools such as BrightEdge, Search Console, AdWords Planner, Google Analytics, etc. to research, measure, analyze and discover opportunities

-Work with project managers and team leads to create and ensure timely delivery of project requirements

-Identify new opportunities and best practices based on emerging digital trends, competitive business intelligence and consumer insights

-Report on developing content/SEO trends, tactics, and opportunities to internal team and clients, with occasional authorship of POVs (Point of View) documents and Nina Hale blog posts

-Present findings in client meetings, be part of larger team client presentations, and may be responsible for communication directly with clients

REQUIRED SKILLS
-4-6 years of experience in SEO/Content Marketing/UX experience with demonstrated results developing consumer/B2B journeys, identifying opportunities for optimization and creation for on-page content optimizations based on an SEO, data-driven approach

-B.S/B.A. degree required

-Exceptional working knowledge of common SEO, search and analytics tools (BrightEdge, Conductor, Search Console, Google Keyword Planner, AdWords, Google Analytics)

-Excellent written and verbal communication skills

-A background in data and results-driven creation/optimization is vital

-Working knowledge of Google ranking factors and ongoing algorithm changes

-Ability to work independently as well as with a team

-Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines

-Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility

-Strong experience with Microsoft Excel and PowerPoint

COMPENSATION AND BENEFITS

-Competitive salary – DOQ

-Top-rate health plan, paid 100% for staff

-Immediately-vested 2% match 401k

-Work-life balance and Best Places to Work company atmosphere

-Ongoing training and education opportunities

-Participation in employee stock ownership company ownership plan (this is an additional benefit for employees, at no cost to them)

-At this time, we aren’t seeking help from recruiters.