Nina Hale | Associate Media Director

Marketing

Description

Nina Hale is a performance digital marketing agency that drives revenue by connecting data to human behavior. The agency specializes in providing strategy + planning, paid search, paid social, display, social media, technical and content search engine optimization (SEO), content strategy, conversion optimization, traditional media, and marketing analytics. A nationally certified women-owned business (WBENC) and 100% employee-owned, the agency has been recognized as a 17-time Best Places to Work award recipient and has been named to Inc. 5000's Fastest Growing Companies for five consecutive years.

We are currently seeking an experienced media strategy professional to join our team as an associate media director. A strong background in paid search is preferred.

At Nina Hale, The Associate Media Director is a leader in the media function, and emergent as a leader in the company as a whole. AMD's are experts in the digital media field and possess a broad set of media, marketing and management skills. AMDs maintain a strong relationship with the client, working very closely with Account Managers to coordinate client strategic development and communications. They also play an instrumental role in the development of Nina Hale’s strategic media solutions and must maintain strong relationships internally across all disciplines. The most desirable candidates will have some experience in multiple digital media channels, with paid search experience a plus.  

Requirements
• 6-8 years of experience creating digital marketing plans with multiple digital media channels (paid search, paid social, display, organic search)
• Strong focus on measurement and analytics
• High attention to detail
• Ability to prioritize and manage multiple projects simultaneously
• Client-centric mindset
• Solid professional presentation skills (written, visual and verbal)
• Strong background in paid search is preferred
• Experience working at or with an agency is preferred

The AMD has ownership and direct responsibility for:
• Articulating digital media strategy capabilities of the agency to clients, new prospects, and internally to agency staff
• Educating internally and externally about media best practices and emerging trends
• Developing and writing strategic integrated media plans for key accounts
• Leading a cross-functional team of digital marketing specialists to ensure media plans are being implemented and managed with strong performance results
• Supervising channel leads in the execution of media plans, including preparation of media budgets, audiences, measurement, contracts, and supporting materials
• Ensuring that client’s strategic marketing objectives are being met, effectively measured, and communicated to clients
• Works with account teams to develop media strategy briefs, pitches, and project plans
• Learns all phases of the clients’ marketing objectives
• Prepares and presents media plans, as needed, including objectives, strategy, rationale, and all backup materials
• Supervises the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials
• Ensuring that performance metrics are established for each account and that there is coordinated effort among internal resources to deliver monthly reports, budget recaps, and ongoing performance reporting for clients
• Participating in new business project assignments and pitches
• Assisting in reconciling billing for media as needed
• Maintaining close contact with all external media representatives, developing good business relationships and keeping a pulse on industry changes and best practices
• Attending industry presentations to evaluate new information/services
• Maintaining a high professional profile
• Contributing to agency thought leadership internally and externally by sharing trends and new technologies, writing blog posts, sitting on panels, and public speaking
• May have direct people management responsibilities after 120 days

About Nina Hale

We are 100% employee-owned, so we have good reason to create a place people want to work. We value curiosity and integrity. We hire people who are authentic, experts at their craft, and genuinely passionate about digital. We have an open-door policy. Positive work-life balance is a top priority. And we consistently carve out time for all-company field trips to build the NH community. Some of our favorite events? A Segway tour of Minneapolis, a grown-up Easter egg hunt (with coveted prizes like cash and additional days off), full days at the Minnesota State Fair, and our annual cookout at our Founder’s family cabin.
Nina Hale is a performance digital marketing agency that drives revenue by connecting data to human behavior. The agency specializes in providing strategy + planning, paid search, paid social, display, social media, technical and content search engine optimization (SEO), content strategy, conversion optimization, traditional media, and marketing analytics. A nationally certified women-owned business (WBENC) and 100% employee-owned, the agency has been recognized as a 17-time Best Places to Work award recipient and has been named to Inc. 5000's Fastest Growing Companies for five consecutive years.

We are currently seeking an experienced media strategy professional to join our team as an associate media director. A strong background in paid search is preferred.

At Nina Hale, The Associate Media Director is a leader in the media function, and emergent as a leader in the company as a whole. AMD's are experts in the digital media field and possess a broad set of media, marketing and management skills. AMDs maintain a strong relationship with the client, working very closely with Account Managers to coordinate client strategic development and communications. They also play an instrumental role in the development of Nina Hale’s strategic media solutions and must maintain strong relationships internally across all disciplines. The most desirable candidates will have some experience in multiple digital media channels, with paid search experience a plus.  

Requirements
• 6-8 years of experience creating digital marketing plans with multiple digital media channels (paid search, paid social, display, organic search)
• Strong focus on measurement and analytics
• High attention to detail
• Ability to prioritize and manage multiple projects simultaneously
• Client-centric mindset
• Solid professional presentation skills (written, visual and verbal)
• Strong background in paid search is preferred
• Experience working at or with an agency is preferred

The AMD has ownership and direct responsibility for:
• Articulating digital media strategy capabilities of the agency to clients, new prospects, and internally to agency staff
• Educating internally and externally about media best practices and emerging trends
• Developing and writing strategic integrated media plans for key accounts
• Leading a cross-functional team of digital marketing specialists to ensure media plans are being implemented and managed with strong performance results
• Supervising channel leads in the execution of media plans, including preparation of media budgets, audiences, measurement, contracts, and supporting materials
• Ensuring that client’s strategic marketing objectives are being met, effectively measured, and communicated to clients
• Works with account teams to develop media strategy briefs, pitches, and project plans
• Learns all phases of the clients’ marketing objectives
• Prepares and presents media plans, as needed, including objectives, strategy, rationale, and all backup materials
• Supervises the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials
• Ensuring that performance metrics are established for each account and that there is coordinated effort among internal resources to deliver monthly reports, budget recaps, and ongoing performance reporting for clients
• Participating in new business project assignments and pitches
• Assisting in reconciling billing for media as needed
• Maintaining close contact with all external media representatives, developing good business relationships and keeping a pulse on industry changes and best practices
• Attending industry presentations to evaluate new information/services
• Maintaining a high professional profile
• Contributing to agency thought leadership internally and externally by sharing trends and new technologies, writing blog posts, sitting on panels, and public speaking
• May have direct people management responsibilities after 120 days

About Nina Hale

We are 100% employee-owned, so we have good reason to create a place people want to work. We value curiosity and integrity. We hire people who are authentic, experts at their craft, and genuinely passionate about digital. We have an open-door policy. Positive work-life balance is a top priority. And we consistently carve out time for all-company field trips to build the NH community. Some of our favorite events? A Segway tour of Minneapolis, a grown-up Easter egg hunt (with coveted prizes like cash and additional days off), full days at the Minnesota State Fair, and our annual cookout at our Founder’s family cabin.