Media Bridge | Programmatic and Paid Search Manager

Digital Marketing


This job post has expired

Type Of Work:
Full-Time
Location:
Minneapolis
Date Posted:
June 13, 2024


Description

Programmatic and Paid Search Manager
We are seeking a dynamic and proactive Programmatic and Paid Search Manager to develop and execute digital advertising campaigns with a focus on programmatic and paid search channels. The ideal candidate will possess a strong background in managing, optimizing, and analyzing data across multiple platforms including Google Ads and DSP’s.

We have a fun and vibrant culture that celebrates individual differences. We believe in and are committed to creating a diverse, equitable, and inclusive workplace. We're a no-excuses, results-driven group who generally believe in being good people who "do the right thing" and have fun while we're doing it. In this professional-yet-relaxed environment, we want employees who enjoy what they do and where they work, and who constantly strive to help us grow by helping our clients grow.

WHAT YOU'LL BE DOING AS A PROGRAMMATIC AND PAID SEARCH MANAGER
-Develop and execute digital advertising campaigns, including display, video, social media advertising, with a strong emphasis on programmatic and paid search channels.
-Manage and optimize campaigns to meet and exceed performance goals, including KPIs such as ROAS, CPA, and conversion rates.
-Analyze data and provide insights to inform campaign strategy and optimization.
-Collaborate with internal and external partners to ensure campaigns are aligned with overall marketing goals and objectives.
-Stay up-to-date on industry trends and best practices in digital advertising, including changes in ad platforms and technology as well as rules and regulations.
-Manage budgets and track expenses to ensure campaigns are delivered on time and within budget.

IDEAL BACKGROUND
-3+ years of experience in digital advertising, with a focus on programmatic and paid search channels.
-Strong analytical and problem solving skills, with the ability to interpret data and provide actionable insights.
-Experience managing and optimizing campaigns across multiple platforms, including -Google Ads and DSP’s
-Experience managing and optimizing campaigns across social media channels is a plus
-Google Ads and Google Analytics certifications are a plus.

Are you excited about the role but only meet some of the requirements? We encourage you to apply anyway! At Media Bridge, we recognize that there is no such thing as a perfect candidate. This is a place where everyone can grow, and studies have shown that women and people of color are less likely to apply for a job if they don't meet every qualification. We are dedicated to building a diverse and inclusive workplace.
ANTICIPATED SCHEDULE
We anticipate that this person will be most effective onsite at our office in the North Loop area of Minneapolis Monday-Thursday due to the work style of the existing team. The person in this role will routinely work remotely most Fridays, and we will consider an additional routine remote day during the week after initial training is complete. That being said, we do understand that some days are more productive remotely, and we offer additional remote flexibility as needed. Note that parking is paid for by Media Bridge when employees are required to work onsite.
ABOUT MEDIA BRIDGE
Media Bridge is a multi-year winner of the Inc. 5000 list of fastest-growing privately held companies in America and we credit our success to our philosophy of Media the Way It Should Be®. This means we are a team that is growing and winning personally and professionally. We are living our best lives while continuously improving team health scores and the satisfaction of our clients and partners. The entire company embraces the mindset that the best marketing strategy is: to care.

Founded in 2010, Minneapolis-based Media Bridge has a diverse client roster that includes Inspire Medical Systems Inc., It's Just Lunch, Minnesota Twins, Renters Warehouse, Allina, SPIRE Credit Union, Louisiana-Pacific Corporation, Gutter Helmet, Morrie's Automotive, Secondhand Hounds and numerous others. We're a tight team of smart, competitive, hard-working, fun, and entrepreneurial marketing pros who live and breathe our core values: Lead with Heart, Do The Right Thing, No Excuses-Just Results and Raise The Bar.
READY TO JOIN OUR TEAM?
Please complete our brief, mobile-friendly application. You will receive an email confirmation when your application is successfully received. Initial interviews will be performed by phone or zoom and finalists will be invited onsite to see our space and meet our team.
EEO STATEMENT
Media Bridge will not discriminate against or harass any employee or applicant for employment because of race, color, creed, religion, national origin, sex, sexual orientation, gender identity, disability, age, marital status, familial status, membership, or activity in a local human rights commission, or status regarding public assistance. We will take affirmative steps to ensure that all our employment practices are free of discrimination. Such employment practices include, but are not limited to, the following: hiring, upgrading, demotion, transfer, recruitment or recruitment advertising, selection, layoff, disciplinary action, termination, rates of pay or other forms of compensation, and selection for training, including apprenticeship. We will provide reasonable accommodation to applicants and employees with disabilities whenever possible.

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