KC Truth | Digital Media Planner
Media
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Description
KC Truth is seeking a smart, motivated Digital Media Planner with experience in programmatic to join our team and geek out over data analysis. KC is an agency that cuts through the BS, finds the truth and builds brands with smart, bold ideas in digital, social, broadcast, print and beyond. It’s also home of the ultimate conference room, the Truth Bar.
The Digital Programmatic Media Planner will work collaboratively with internal teams and our clients to develop programmatic strategies and work independently to manage the execution, optimization and reporting on those strategies. The ideal applicant will have experience in programmatic buying and a strong understanding of, or desire to manage DSP technology. Digital/data dorks strongly encouraged to apply. (But if “Programmatic” or “DSP” are foreign concepts, this isn’t the job for you.)
If this sounds like you, please send your resume to: [email protected].
Skills and Qualifications:
Bachelor’s degree preferably in Advertising, Marketing, Business, Economics or similar
2 – 4 years of experience in digital advertising
Good understanding of working in programmatic platforms
Experience in The Trade Desk preferred
Excels at Excel
Passion for digital marketing, data and analysis
Strong analytical skills with the ability to dig into the details and make data-driven recommendations
Organized and detail-oriented with effective written and oral communication skills
Team player with a positive attitude
Bonus if you’re into lunchtime crosswords, happy hour dart games, or joining our ad league bowling team (2017 champions!)
Primary Responsibilities:
Work with media team to build out integrated media plan presentations
Understand client brief and objectives to make strategic recommendations
Set up and manage campaigns in DSP
Proactively monitor campaign activity for delivery, ad quality and performance
Pull reporting and identify ongoing optimization opportunities
Work with media team to ensure plans are recorded for client billing purposes and trafficked according to campaign specifications
KC Values:
Passionate: Give a shit about KC, our clients, what you do and the people here with you
Curious: Listen, ask insightful questions, have a point of view, learn and grow
Collaborative: Be humble, confident, and respectful and assist in generating ideas
Resourceful: Be willing and able to do what it takes to get the job done right, including asking others for help
No BS: Straightforward, authentic, and accountable
