Curious Plot | Media Operations & Trafficking Specialist
Digital Marketing
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Description
Job Title: Media Operations & Trafficking Specialist
Reports To: Director, Paid & Digital Media
OVERVIEW
The Media Operations & Trafficking Specialist is responsible for managing the day-to-day trafficking and setup of print, digital, broadcast, and select social advertising campaigns. This role requires a detail-oriented individual who is capable of multitasking and managing multiple campaigns simultaneously, ensuring that each element is properly tracked and delivered on schedule, and that placements, invoices and budgets are reconciled with the finance and accounting team. The Media Operations & Trafficking Specialist will work closely with media, account, project management and accounting to ensure that ad delivery meets the specified requirements and is optimized for performance.
RESPONSIBILITIES & SKILLS
Coordinate with media strategists, project managers and clients to receive all needed assets for campaign launches.
Traffic, test, and maintain online and mobile ad campaigns in the ad serving system, ensuring that all placements and creative meet quality and technical specifications.
Monitor campaign delivery via ad serving technology, adjusting as necessary to ensure full delivery and optimal performance.
Manage creative specs/needs/timelines for social campaigns and creative.
Troubleshoot and resolve issues that arise including discrepancies, creative policing, and technical problems.
Collaborate with vendors to facilitate communication and ensure proper implementation and tracking of campaigns.
Provide technical support and guidance to teams and clients regarding ad specifications and capabilities.
Stay abreast of the latest trends and technologies in ad trafficking and make recommendations for process improvements.
Work with various internal teams to create a seamless workflow for ad operations.
Assist with the creation and documentation of ad trafficking policies and procedures.
EDUCATION & EXPERIENCE
Minimum of 3-5 years of experience in ad trafficking with a thorough understanding of digital advertising systems and tools like DoubleClick, Sizmek, or similar ad serving platforms.
Knowledge of social media channels and advertising needs (Facebook, Instagram, TikTok, Pinterest, LinkedIn, YouTube)
Excellent communication and interpersonal skills, with the ability to interact at all levels of the organization and with external clients.
Proficient in Microsoft Office Suite, particularly Excel.
Exceptional attention to detail and the ability to manage multiple high-priority projects simultaneously.
A team player with a positive attitude and strong work ethic.
Ability to work in a fast-paced environment and adapt to changes quickly.
ROLE COMPETENCIES
Action Oriented
Managing and Measuring Work
Planning
Managing Through Systems
Timely Decision-Making
Informing
SUCCESS AT CURIOUS PLOT
Curious Plot is a marketing, communications and consulting agency driven to find what’s next for food and agriculture. We help set strategy, align teams, frame opinions and create demand for our clients. You will perform well with our company if your skills align with the following agency competencies:
Composure
Customer Focus
Functional/Technical Skills
Priority Setting
Problem Solving
Peer Relationships
Dealing With Ambiguity
