Brandpoint | Digital Content Strategist
Digital Marketing
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Description
Company Description
Brandpoint is a one-stop-shop content marketing agency, helping companies and agencies of all shapes and sizes thrive in four key areas of content marketing: Strategy, Creation, Distribution and Management.
Our experienced writers, strategists, designers, and developers specialize in identifying valuable marketing opportunities for our clients and using high-quality content and workflow solutions to capitalize on them.
The Digital Content Strategist provides strategy solutions to new and existing clients, along with the execution, optimization and analysis of all digital content marketing campaigns.
Job Description
Key Areas of Focus:
Develop and present strategic digital and content marketing recommendations and tactical plans to clients.
Execute digital and content marketing plans and monitor ongoing content strategy for client projects to ensure work is in alignment with strategy and outcomes are achieved.
Create reports and analyze data to determine impact of content and digital marketing efforts.
Responsibilities
Partner with account team to scope and pitch strategic client solutions
Develop marketing plans that outline multi-channel strategies based on client goals and audience needs
Execute and optimize marketing plans by:
Facilitating client discovery sessions and interviewing key client stakeholders
Conducting audience research and mapping out customer journeys from a content perspective
Creating content guidelines that clearly communicate message, tone, voice and presentation style
Guiding the production and publishing of digital marketing assets, including blog posts, eBooks, infographics, social posts, emails, digital ads, and more.
Recommending valuable and relevant content themes based on strategic findings and current analytics
Determining relevant success metrics to track campaign success
Conducting periodic strategic content assessments to identify content opportunities in support of user needs and business value
Conduct SEO analysis to determine current keyword opportunities and assess competitors
Make website and campaign structure and feature recommendations to improve user experience and optimize lead conversion
Conduct routine check-ins with clients to review their campaigns and identify future opportunities
Analyze data to determine impact of content marketing efforts and make recommendations for tactical adjustments
Provide input on creating and refining strategy products
Lead and/or participate in brainstorms and idea generation exercises, internally with colleagues and externally with clients and other stakeholders
Understand the core tenets of storytelling - both in the execution of projects and for client communication
Stay current with trends and news in the digital content marketing space
Serve as a content marketing thought leader (author blog posts, attend conferences, etc.)
Collaborate with internal teams to create client and prospect solutions
Participate in new business presentations with client prospects
Participate in discovery sessions, discussions, reviews and meetings
Qualifications
Bachelor’s degree in marketing, communications or related field
5+ years of relevant experience in content marketing or digital marketing
Knowledge of content marketing, SEO, social media, email marketing, and paid digital advertising best practices
Experience utilizing Google Analytics to report on key content measurements
Excellent writing, verbal, presentation and consensus-building skills
Intuitive and analytical approach to problem solving
Ability to remain focused in a fast-paced, deadline-driven, creative environment
Ability to scope projects accurately, prioritize time well and juggle multiple projects effectively
Keen attention to detail
Ability to offer proactive solutions and ensure successful progression without guidance
Strong understanding of client needs and pain points. Can review, deconstruct, challenge and respond to client and internal briefs
Ability to work closely with other content strategists and copywriters, providing them with thorough and detailed outlines and strategy documents
Excellent understanding of different content channels and the different purposes each serves
Agency experience is a plus
Proficiency in Microsoft Word, Excel, Outlook.
Working knowledge of Powerpoint and Acrobat
Additional information
ARAnet companies are a fun place to work. With a casual dress code, flexible work hours. When we’re not under quarantine, we have weekly yoga and summer picnics. ARAnet strives to have a strong company culture with many added perks. Everybody fits in and find friends here. And works hard. Then there’s the other stuff: medical and dental, generous Paid Time Off Plan, volunteer time, 401K plan, even that scary flu shot every fall (optional). And much more.
ARAnet Inc. is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. ARAnet Inc. is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at ARAnet Inc.are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, […], family or parental status, or any other status protected by the laws or regulations in the locations where we operate. ARAnet Inc. will not tolerate discrimination or harassment based on any of these characteristics. ARAnet Inc. encourages applicants of all ages.”
