Brandpoint | Account Manager

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Type Of Work:
Date Posted:
June 17, 2021


Company Description
Innovation has been the Brandpoint DNA since 1996. We got our start by providing brands with industry-leading content distribution, but we soon transformed into the primary storytelling partner for our clients who wanted to stay ahead of quickly changing media trends.

Today, we are a full-service, comprehensive content marketing agency. Our 20+ year legacy has made us one of the most trusted content partners in the biz – and, most importantly – one of the most passionate.

We thrive when we see content in action. Whether the goal is to increase brand awareness, web traffic, qualified leads or sales, we empower brands with high-quality content and a data-driven approach that gets real, measurable results that grow business.

Job Description

The Account Manager is responsible for managing the execution of work, client satisfaction, profitability, retention, and growth of assigned clients.


Client Relationships
-Build and maintain client partnerships. Build client confidence in the agency, manage client expectations, advocate for the client’s needs and work to ensure client’s satisfaction with the agency’s strategic and creative work.
-Develop clear, measurable goals and objectives for client programs and projects, and keep client apprised of status, measurables and results.
-Be the Brandpoint expert on the client’s business, needs, goals and journey.
-Develop and write account and project briefs, marketing communications objectives and other strategic planning documents as necessary and appropriate to each client.
-Review all client work to ensure it aligns with client’s brand and strategy and drives toward achievement of goals.
-Oversee the entire project lifecycle, from onboarding to delivery and reporting. Function as key point of contact with client for day-to-day communication, asset delivery, contract scope, client satisfaction, additional opportunities, and ideas
-Stay current with trends and news in the digital marketing space, always thinking of how to integrate emerging trends into client work.

Account Growth
-Grow agency business within assigned accounts by continually seeking opportunity to create value for our clients and sharing fresh ideas to drive clients’ business forward with Brandpoint services.
-Work collaboratively with account team to scope and prepare proposals for additional opportunities, present to client.
-Set and define objectives for client portfolio over a 12‐month horizon and manage accounts to help achieve those objectives. Assist in development and presentation of client multi-channel strategic recommendations and tactical plans.
-Lead and/or assist in the preparation and presentation of new business “pitches” as requested by manager.

Account Management
-Ensure that all client work is being executed according to plan and kept on pace.
-Ensure all account team members receive written and verbal information and direction as needed to meet or exceed client’s quality, budget, and delivery expectations, with minimal rework.
-Maintain documentation of all client communications, directions, recommendations, meetings, etc., which result in client decisions or approvals, including authorizations to proceed with chargeable services.
-Keep all account team members informed of client feedback, approvals, or revisions to agency’s work.
-Inform supervisor about any issues that may affect the client-agency relationship or ability to meet or exceed revenue forecasts.

-Oversee client revenue and profitability. Achieve planned profit margins and top‐quality output for all client accounts.
-Keep forecast data up to date and accurate through effective communication on changes to project scope and expected net revenue.
-Take all appropriate actions to meet or exceed agreed-upon revenue goals.

-Bachelor’s degree in marketing, communications, or related field
-10+ years’ experience in digital marketing/marketing communications/advertising in agency or client organization (agency preferred), sales experience a plus
-Excellent writing, verbal, presentation, and consensus-building skills
-Ability to multi-task and work in a fast-paced, deadline-driven, creative environment.
-Ability to offer proactive solutions and ensure successful progression with minimal guidance
-Ability to communicate clearly and sensitively with clients, vendors, and staff members
-Experience with web analytics (Google Analytics, etc.)
-Experience with digital marketing, social media, content marketing, SEO and PPC

Additional information
ARAnet companies are a fun place to work. With a casual dress code, flexible work hours. When we’re not under quarantine, we have weekly yoga and summer picnics. ARAnet strives to have a strong company culture with many added perks. Everybody fits in and find friends here. And works hard. Then there’s the other stuff: medical and dental, generous Paid Time Off Plan, volunteer time, 401K plan, even that scary flu shot every fall (optional). And much more.

ARAnet Inc. is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. ARAnet Inc. is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at ARAnet Inc.are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, […], family or parental status, or any other status protected by the laws or regulations in the locations where we operate. ARAnet Inc. will not tolerate discrimination or harassment based on any of these characteristics. ARAnet Inc. encourages applicants of all ages.”

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