Be The Match/National Marrow Donor Program | Marketer- Patient Services
Marketing
This job post has expired
Description
POSITION SUMMARY:
This role will require someone who has a strategic, creative, and analytical approach to develop and enact strategic marketing program offerings for our Research and Product business units. Ability to understand B2B and B2C customers, able to define value propositions and key messages to resonate with customers and partners for brand awareness, consideration and conversion experience. This position can be remote (US) or hybrid. #LI-Remote #LI-Hybrid
Check out our video Saving Lives: It’s the Best Job Ever: www.youtube.com/watch?v=FDOkZxK9E2Q
Key tasks for this role include:
-Create an end-to-end marketing journey designed to foster deeper connections with our internal and external partners (utilizing our products/services/expertise)
-Learn to translate insights and research into clear and tangible proof points for our reputation as a cellular therapy industry leader
-Provide strategic execution and guidance to prioritize integrated and digital forward marketing programs, sales team support and campaigns through an iterative approach that is aligned to business objectives
-Develop and enhance partnerships with various business verticals like provider, creative, social, paid media, digital, IT, and Salesforce teams
-Define an omni-channel marketing approach that weighs our financial investment and capacity against the returns we can yield for our Big 5 organizational and departmental goals
-Effectively communicate and sell new ideas, programs, and best practices to cross-functional business partners to gain alignment
-Oversee the creation and results of marketing deliverables made by junior team members and shared services employees
-Monitor and review metrics and work with teams to adjust strategy and tactics accordingly
-Manage external agencies, conference vendors, and partner organizations (e.g., Center for International Blood and Marrow Transplant Research (CIBMTR), Bone and Marrow Transplant Clinical Trials Network (BMT CTN), BioTherapies) to effectively position us as the thought leader in the space of cellular therapy
This role will also serve as a key contributor to assist the marketing team with building an effortless and engaging integrated vertical marketing strategy to support all the patient services and research business units. The candidate will be required to demonstrate successful experience in CRM, employing modern lead generation and acquisition engagement strategies, insights, contemporary communication techniques and technology, and strong team building expertise.
ACCOUNTABILITIES:
Provides strategic solutions to drive results:
Management of our internal stakeholders for Patient Support Center, Counseling, Patient Financial Assistance, Health Equity, Clinical Trials Search and Support and Patient Education
Management of foundational marketing material for internal stakeholders to resonate, connect and communicate our services and support available for patients and caregivers.
Learn how to create and maintain reports to share out monthly and quarterly metrics for our programs.
Operations Management and Performance:
Utilize insights and analytics to develop motivating partner marketing communications plans
Coordinate partnership with Provider Experience, Business Intelligence, IT to ensure integration and implementation of strategic strategies
Direct the development of partner content; supervise content creation
Work with our Integrated Marketing, Brand Marketing and Digital Marketing teams to develop measurement tools that will enable real-time performance assessments and prompt optimizations to plans, to most effectively engage partners
Accomplish and enhance results by providing timely feedback, coaching, and counseling junior team members, while monitoring and appraising team results
Collaborate with teams across Provider, Center for International Blood and Marrow Transplant Research (CIBMTR), and other NMDP/Be The Match departments in order to achieve team goals and availability targets
REQUIRED QUALIFICATIONS:
Knowledge of:
Modern integrated marketing practices and techniques, including how to leverage key channels to achieve results (e.g., paid, earned, owned) for diverse audiences
Digital marketing expertise, including fluency in SEM/SEO, social media, web, email, PR/media, and the like
Customer relationship management (CRM) platform experience – Salesforce & Marketing Cloud preferred
Project management principles, advanced oral and written communication skills, and informal influencing skills, since this role does not formally lead any other team members
Writing strategic briefs for marketing programs and presenting strategy decks to leadership and teams at all levels of an organization
Intermediate computer skills, including Microsoft Office software like PowerPoint, Word, and Excel
Ability to:
Informally lead down and across through team building/mentoring—while also leading
up, providing constructive feedback, and presenting to Executive and Senior Leadership
on key business decision and direction-setting
Leverage best practices, processes and procedures with an understanding of organizational impact and creating an experience for NMDP/Be The Match partners
Ensure all marketing campaigns and sales materials and content are authentic, inclusive and support diversity + inclusion
Learn NMDP/Be The Match’s key constituents, our affiliated audiences, and the bone marrow transplant (BMT) industry at large
Education and/or Experience:
Bachelor’s degree in marketing or related field.
4+ years of experience in a marketing role with experience leading cross functional project teams and agency management
Experience in medical/healthcare/scientific marketing, working with B2B and B2C audiences
Proof of being up-to-date on COVID-19 vaccination, including a booster when eligible, with acceptable documentation is required for employment. NMDP will consider all requests for medical or religious accommodation.
Additional Information
Department: 262-STRATEGIC PROGRAMS
Number of Openings: 1
Pay Basis: Yearly
Schedule: Full-time
Driver Policy: No
