The Vice President of Paid Media will lead the paid media teams on a day-to-day basis, driving the overall approach to media execution across all digital touchpoints and, together with the VP for Integrated Media Planning, lead the overall planning for media and investment strategy. The successful candidate will work collaboratively with other departmental leaders to build and roll out departmental initiatives and operational standards for the practice as a whole. This role will drive thought[Read More]
SCHERMER is looking for their next great Senior Copywriter. The primary role of the Senior Copywriter is to direct and develop copy and content, from conception to completion, in any medium for the purpose of building brands and driving demand. The Senior Copywriter will thoroughly learn the subject matter, understanding its context and implications, and then distill those learnings into succinct and compelling content. She/He will engage in concepting and content mapping, writing for product[Read More]
The Stable is excited to welcome Stacy Adelmann to the team as Vice President of Brand Strategy. She joins The Stable after 17 years at Target, where she most recently led Experience Design and Innovation Strategy. Stacy has also held a variety of design roles at the retailer, including Principal Innovation & Design Strategist and Design Director. At The Stable, Stacy will work with the agency’s growing list of consumer brand clients to create and develop groundbreaking strategies that [Read More]
Following its acquisition of RichContext in November, The Stable has secured a patent for the technology behind its mobile-first retail technology platform Hyphen.
Hyphen enables CPG advertisers to plan, target, execute and optimize omnichannel media against conversion strategies that drive retailer sales across all fulfillment channels. With Hyphen, consumers can easily add items directly to an existing cart from the experience, or locate their preferred store for convenient pickup a[Read More]
Preston Kelly, the Minneapolis-based brand building agency, unveiled itself today as Preston Spire, representing its two leaders – Chris Preston, Chief Creative Officer, and Jennifer Spire, Chief Executive Officer – and their commitment to their clients, employees, and the future of the agency. The rebrand is accompanied by a move to a new office in Minneapolis’ histo[Read More]
First The Trousers Then The Shoes is looking for a mid-level freelance account planner for an upcoming and interesting positioning project. This would be a full-time 3-month gig from September through December 2021.
They're looking for someone who has experience developing brand positioning platforms (an actual account planner or brand strategist) and who is comfortable interacting with senior clients. This person should be driven and curious, have clear POVs but also be flexible enou[Read More]
Arts advocacy organization Minnesota Citizens for the Arts (MCA) announces the hire of Sarah Fossen as executive director, beginning August 1. Fossen—known for her ability to create high-profile awareness around issues and organizations, non-traditional partnerships, and high level strategic results—replaces Sheila Smith, who stepped down in February after 25 years leading the group. Consultant Jennifer Halcrow served as interim director during the national search.