Katy and Curtis of Brandpoint take you through interactive exercises that provide you with:

– The do’s and don’ts to create an effective and structured content marketing framework for your organization
– Further insights into important planning areas including data, audience, tools, strategy, content and team resources
– A Content Marketing Workbook with templates, worksheets and tools that will make your life easier
– And of course, the entire Content Marketing Operation System

This session is perfect for those with an established content marketing practice who are looking for greater consistency, or for those who have tried to incorporate content marketing into their company but struggle to make it work for them. Walk away from this workshop with your very own Content Marketing Workbook and a plan to execute.