Behind the Pin: In-House

December 19, 2019
08:00 am to 09:00 am
WeWork 225 South 6th Street Minneapolis, MN 55402
Advertising Federation of Minnesota
Free for AdFed members, $10 for students and $20 for other participants

Ever wonder what it takes to win the pin? Get a look for yourself.

In AdFed’s third Behind the Pin event, see how Best Buy brought home several “big ones” at this year’s Show.

Program schedule:
8:00 – 8:15: Check in & networking – A chance to eye next year’s competition.
8:15 – 8:45: Case study presentation by Best Buy – Watch jealously as the process behind the work is revealed. If only your clients would let you do sh*t this cool.
8:45 – 9:00: Q&A – Attempt to poke holes in the final execution but ultimately give up and resign to feeling happy for these clever a-holes.

Location & Parking:
WeWork is located on the 39th floor of Capella Tower. Attendees will need to check in at the Security Desk on the Skyway Level or Capella Tower (please have ID ready) to receive a temporary badge that will serve as your pass to get through the elevator turnstiles. Please ensure you select the correct bay (middle one – 39th floor) to scan your pass to get through.

Once the elevator brings you to the 39th floor, check in at the WeWork desk (once the first couple people are in, others don’t need to do this)

As far as parking goes, Capella Tower is available, but is rather expensive. WeWork is close to many other ramps (Northstar, Government Center, US Bank Plaza, etc.) but recommends downloading the App: Spot Hero – and this should show you the most affordable parking. We are also easily accessible for public transportation.

More info at

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