The world is an unpredictable place. An event can happen at any point in time that can make or break your company’s reputation and bottom line. Issues such as #MeToo, data security, gender equality and diversity have brought companies, industries and even whole markets to their knees. These types of events are unavoidable, and marketers need to adapt.

We are bringing together marketing leaders in the Twin Cities for a panel to discuss their experiences in planning for, dealing with and eventually taking advantage of high-stakes communications events.