Driving Customer-Focused Change at Allianz Life

May 30, 2019
05:30 pm to 07:45 pm
International Market Square, Studio 185 275 Market St, Minneapolis, MN 55405
American Marketing Association Minnesota
AMA Members: $20; Non-members: $30; Student member tickets: $15; Student non-member tickets: $20

Journey mapping is a best practice used to truly understand the heart of your customer experience. Research shows that 65% of journey maps fail to drive action, typically because they don’t follow best practices. Learn how Allianz Life has partnered with Heart of the Customer to better understand customer needs and drive organizational action to solve them.

Key takeaways:

Learn the three critical journey mapping best practices from the forthcoming book, “How Hard Is It to Be Your Customer?”, including:

• Begin with the change you’re trying to drive.
• Change requires a different methodology.
• Customer experience is a team sport – involve your entire team.
• Learn how Allianz applies these best practices.

Attendees will get one free appetizers and one drink ticket. A cash bar will also be available.