We All Have McDonald's in Common

It's intimately observed, nicely cast, well played and everything the team hoped it would be when they first conceived the idea. Our only gripe is that "We all have McDonald's in common" reads like a planner's line straight off the brief. No doubt that's been debated endlessly on its way to the screen by agency Leo Burnett but we think your strategy's showing missus. Trite copywriting tips aside, there's a lightness of touch here and it's a piece of work we were surprised to have enjoyed so much.

"Favorites" McDonald's - Leo Burnett

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