Remember Bugles? They're Back and with More Nostalgic Fun Than Ever

Remember Bugles? They're that awesome, weird, cone shaped, cheesy snack from General Mills that's been around since 1966. The snack you used to stick on your fingers like monster claws. Toronto-based Cossette created a campaign to revitalize the brand and make its wanky, nostalgic fun. Playing off this insight that its a novelty snack for kids, the concept was to advertise Bugles as a game. And so the snack has become "The Game That You Can Eat."

"The Game That You Can Eat" Bugles - Cossette

"The Game That You Can Eat: Dress 'Ups" Bugles - Cossette

"The Game That You Can Eat: Stack 'Ems" Bugles - Cossette

"The Game That You Can Eat: Act 'Ems" Bugles - Cossette