A Rare Well-Done, Dramatic Spot that Left Us Wowed

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The visual narrative in this thought-provoking :60 juxtaposes imagery of a healthy older man's life to that of an unhealthy one. It's an effort from the Canadian Heart and Stroke Foundation called Make Health Last that aims to encourage Canadians to live the life they want. Current statistics suggest that the average Canadian will spend their final decade with sickness and disability. The organization offers information for Canadians to learn how to change their future and grow old with vitality. The ad, created by Lowe Roche Toronto, really makes you think and may give you a few chills.

"What will your last 10 look like?" CA Heart & Stroke Foundation - Lowe Roche


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