Lock, Stock, & Beckham Running in His Underwear
To be clear, the latest H&M commercial may be directed by Guy Ritchie, but it is not a short film. There is, however, David Beckham running through Beverly Hills in his boxer briefs to promote his new line of underwear. The spot is slick enough to make ladies (and some men) swoon, and in turn, smart enough to make guys want to buy $15 boxers so they can also make ladies swoon. They just won’t have millions of dollars, lots of tattoos, perfect hair, and fixated close-up butt shots.
"Short film directed by Guy Ritchie starring David Beckham" H&M Spring 2013