The University of California Completed A Dramatic Rebrand

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The University of California recently went through a pretty dramatic rebrand in which they ditched their classic school logo in favor of a much more modern, design school-like brand system. On top of that, they made a fun video to show of the pieces of it. Enjoy.

"University of California Identity" University of California



You can find out more about how the seal and the other components of UC’s brand identity are being used at

If "a rebrand" means changes in good then I agree with it. If "the rebrand" is only to change a simple logo then I think that the university didn't achieve anything from it. These changes mean: school technical equipment, hiring more qualified teachers for different subjects, scholarships for the underprivileged or poor students who are smart, a new grading system that allows for the successful students to study themselves into submission and so on.

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