The University of California Completed A Dramatic Rebrand

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The University of California recently went through a pretty dramatic rebrand in which they ditched their classic school logo in favor of a much more modern, design school-like brand system. On top of that, they made a fun video to show of the pieces of it. Enjoy.

"University of California Identity" University of California

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You can find out more about how the seal and the other components of UC’s brand identity are being used at http://brand.universityofcalifornia.edu.

If "a rebrand" means changes in good then I agree with it. If "the rebrand" is only to change a simple logo then I think that the university didn't achieve anything from it. These changes mean: school technical equipment, hiring more qualified teachers for different subjects, scholarships for the underprivileged or poor students who are smart, a new grading system that allows for the successful students to study themselves into submission and so on.

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