Samsung recently released a massive integrated campaign celebrating soccer for the upcoming World Cup. However they twisted it, threw in an alien plot, and turned it into an epic battle for Earth over a game of soccer. The full campaign comes off as a bit over-the-top (especially for an American audience); but, it is a pretty fun series that comes off like a big new movie release. We're curious to hear what you think.
Trailer: "#GALAXY11: The Beginning" Samsung
Digital Video: "Messi Joins as Captain of #GALAXY11 " Samsung
Guerrilla: "Mysterious Circles" Samsung
Guerrilla: "Mysterious Guys Appear at Stamford Bridge" Samsung