First, Clarity Coverdale Fury promoted Rob Rankin to to role of President at the agency. Rankin has been with the agency for 18 years in a variety of capacities, most recently as V.P. and Director of Brand Development. Founder and CEO, Tim Clarity, who remains actively involved in the agency said, “Rob’s business acumen and marketing savvy make him a perfect fit for this role. Of equal importance is that in his 18 years here, Rob has not only developed a deep understanding of our culture, but has helped shape it.”
Rob Rankin, President at Clarity Coverdale Fury
Second, BBDO Minneapolis promoted Dawn Yemma to Creative Director where she will be overseeing the work on several clients. “Dawn is the consummate Art Director and Creative Director who knows how to develop behavior-changing ideas and execute them flawlessly,” stated Noel Haan, BBDO’s ECD. “She has incredible talent and experience which will help BBDO Minneapolis continue to grow with both current and new clients.” Dawn Yemma came to BBDO from Crispin Porter eighteen months ago.
Dawn Yemma, Creative Director at BBDO Minneapolis
Third, Jesse Ross is bringing in-house programming skills to Haberman as the agency’s first director of digital technologies. Ross is tasked with doing web development while offering feedback on digital aspects of creative ideas and coordinating with partner firms that continue to do development work for Haberman. “We can work a bit more agilely and be a bit more nimble,” Ross said. “We are trying to bring [development partners] in earlier, having someone on the Haberman side who can speak their language and be a translator for both sides." Ross, who has a bachelor’s of fine art from the College of Visual Arts, already has done illustrations for Haberman client work. He pushed himself to learn Web development outside of class. “Programming felt like another creative outlet, another set of tools I can use,” Ross said. Ross had a working relationship with Haberman before joining the agency, teaming on a project when he was a senior developer and director of development at the former Sevnthsin agency.
Fourth, Lee Branding recently announced the addition of Tina White as their new managing director. In her new role, White will be responsible for Lee Branding’s project management team, staff resourcing, agency process, and operations. White brings over 18 years of project, program, and account management experience to the agency. Most recently, White served as director of project management at FRWD. Prior to that, she worked at Carlson Marketing Worldwide where she provided organizational leadership. “Tina brings an impressive combination of talent, vision and leadership that will help us strengthen and grow our business,” says Terri Lee, CEO of Lee Branding.
Fifth, Olson has hired former Digitaria VP for engineering Bret Otzenberger as its Senior VP for technology and former Atomic Playpen director of technology Matt Fairchild as group technical director. Otzenberger brings more than 20 years of experience developing, managing, and using technology to solve business problems to his newly created Olson role. “Pure-play digital agencies are ultimately dependent upon other agency partners to make the full consumer life cycle of brand touch points a reality,” said Otzenberger. “At Olson, there is incredible technical talent, but also the broader capabilities to deliver remarkable multi-channel experiences for our clients.” Fairchild brings 20 years of leadership experience in software, digital agencies, and startups. Fairchild said the core of “great and talented technologists” was most appealing about the opportunity to join Olson, which has won a number of digital accolades in recent months.