Here's our next 32 Under 32 profile. Minneapolis, meet Greta Hughes.
How do you think you approach your job differently than other people?
"I don't know if it's different, but I try and keep a positive mindset in every aspect of my job. Of course there are always stressful, less exciting or annoying aspects of the day-to-day, but I get to work in a team setting where we're all part of something bigger than ourselves. I'm lucky enough to be in an industry that creates things—whether it be commercials, print ads or conversation starters—we're all creators and producers at our core. That's fun, and I just try to remember that in everything I do."
What kind of accounts/projects do you currently work on?
"I'm currently working on the Subaru new vehicle launch team—which essentially means that I work with a team of brilliant people who make amazing ads for the Subaru brand. We make everything from national TV spots to local newspaper ads. It's fun because the work my team and I do gets seen by consumers on both a national and local level, which makes it easier to explain to my family what I actually do…sort of."
What's the best advice you've ever received?
"Someone once told me to never take this industry too seriously. Actually more than one person has told me that. It's solid advice in an industry that can get more stress inducing than it needs to be. We're creating content. That's exciting and fun—it should rarely be stressful. We should be smart enough to find solutions that don’t require us to stress."
What gets you excited to come to work every day?
"My team. I love working in a team environment with people who are smarter than me and push me to be better. I've been lucky enough to work with some amazing people at a few different agencies. The people in the Minneapolis/St. Paul ad industry are a bunch of hilarious and crazy-smart professionals."
What has been some of your proudest work?
"Professionally, the work we did this past year with the launch of the 2015 Subaru WRX and STI was really exciting. It was an insanely challenging campaign, and something both the agency team and the client had never done before. It was 100% uncharted territory but we pulled it off, and it was awesome. Check it out at doubleurxxxproductions.com.
Personally, I am crazy proud of the work a few of my friends and I have done to support awareness and research surrounding Alzheimer's disease. My very dear friend's mother was diagnosed with early onset Alzheimer's disease at the young age of 50, and she passed away in 2012 at just 60 years old. Together we have raised over $40,000 for the Alzheimer's Association through our annual event, 'The Memory Mixer—A Party to End Alzheimer's.' We host a silent auction at an upscale event to promote the Alzheimer's Association's mission-releated initiatives of care, support and research. This year will be the fifth annual event and our goal is to raise over $20,000. Mark your calendars for Saturday, November 22 at Target Field. Seriously, do it."
Who is one person who has helped you get where you are? Or, one person you really look up to?
"As cliché as it sounds, I have the very best parents a kid could ask for. They have always supported and challenged me to never stop fighting for what I wanted out of life, and it's entirely because of them that I am a semi-functioning adult. Thanks Mom and Dad :)
I am also lucky enough to have a long list of amazing female role models, most notably all 11 of my aunts. Each one of them is unique in her own way, but they are all intelligent, strong, independent and genuinely kind women. Growing up surrounded by that kind of love and female empowerment has made me a better person and taught me that girls really can and do run the world."
Anything you want to say to the Minnesota advertising, PR, marketing community?
"Everyone, and I mean everyone, should come to the Fifth Annual Memory Mixer at Target Field on November 22. I promise you it will be the best night of your life. Tickets will go on sale in October."