• Runner

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    There are things in your life you'll end up feeling guilty about.

    Eating thinkThin bars won't be one of them.

    Credits:

    Client: thinkThin
    Product: thinkThin
    Director: Michael Downing
    Agency: Adams & Partners

  • Routine Interruptions: The Payphone with Fred Armisen

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    Fred Armisen just makes everything better.

    Credits:

    Client: Heineken
    Product: Heineken
    Director: Nick Gordon
    Agency: Wieden & Kennedy/NY

  • #Job Alerts!

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    Butt loads of jobs have been pouring in over the last week or so. Looking for work? Look no further...

    Quality Bicycle Products needs a Web Designer:

    www.themplsegotist.com/jobs/full-time/quality-bicycle-products/web-designer

    Minneapolis Institute of Arts needs a Graphic Designer:

    www.themplsegotist.com/jobs/full-time/minneapolis-institute-arts/graphic...

    Imagewerks Marketing needs a Graphic Designer:

    www.themplsegotist.com/jobs/full-time/imagewerks-marketing/graphic-designer

    Find our full list of jobs here: http://www.themplsegotist.com/jobs

  • #32Under32 Interview: Holly Spaeth, Supervisor of Marketing Communications at Polaris

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    We're close to halfway through our 32 Under 32 interviews. And today's is with the one and only Holly Spaeth.

    How do you think you approach your job differently than other people?

    "At Polaris we ask every person we interview if they have a passion and, if so, what is it. The interviewees often turn the question around—and my answer is my passion is my work. Don’t I sound like someone you really want to get stuck talking to at a party (let’s discuss Vine strategy and its place in corporations)? In all seriousness, this passion helps me approach work as a more fluid aspect of my life. I am completely enamored by the ever-changing digital space and how it can be utilized to do things better. This means I don’t mind working weekends, responding to late-night emails, or reading books written by online behaviorists while on vacation."

    What kind of accounts/projects do you currently work on?

    "I am incredibly fortunate and get to work on all Polaris product lines. The projects and work are different all the time and we do a nice job of covering our bases of asphalt, mud, dust, and snow."

    What's the best advice you've ever received?

    "An advisor once told me, 'Always have an opinion, but never be opinionated.' This has stuck with me and applies well to life and work. You want to stand for the direction you believe is right, but you always have to know when to hold ‘em, know when to fold ‘em, and know when to walk away (Thank you, Kenny Rogers).

    What gets you excited to come to work every day?

    "I work with some of the most talented, wonderful people, in a space that changes daily, on products that are beyond cool. You couldn’t make that not be exciting if you tried."

    What has been some of your proudest work?

    "Re-launching the iconic Indian Motorcycle brand during the Sturgis Motorcycle Rally in 2013. I grew up on Sturgis and motorcycles, and to help drive the digital execution of that launch is one of those career moments you remember forever."

    Who is one person who has helped you get where you are? Or, one person you really look up to?

    "I have been incredibly fortunate to have some amazing people enter my life. The list of people who helped get me to where I am today would be a mile long, but from a career aspect the first person that comes to mind is Chris Peterson. Chris taught me everything I know about sponsored search advertising and search engine optimization. He is a master digital marketer, a great teacher, a jam band aficionado, and just a good dude. Chris is currently the Vice President of Online Marketing at Versique Search & Consulting in St. Louis Park."

    Anything you want to say to the Minnesota advertising, PR, marketing community?

    "My dad always says, 'Brave men don’t live forever, but the cautious don’t live at all.' Don’t be afraid to be brave when it comes to work. Ask for the hard projects, raise your hand with ideas, fight for work you believe in, and remember sometimes bringing donuts really does do the trick."

  • Custer State Park Buffalo: "An Aerial Perspective"

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    Local photographer/director of photography Robb Long recently shot a personal project at Custer State Park, South Dakota this past July.

    Hundreds of buffalo roaming and grazing the beautiful grasses of the prairie as far as the eye can see? Sounds like God's Country to us.

    Amazing footage of this once endangered species.

    Custer State Park Buffalo "An Aerial Perspective" personal project by Robb Long from Robb Long Imaging on Vimeo.

  • For the Love of the Game

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    Okay, so this soccer spot is spec work. But damn is it a beaut or what?

    Credits:

    Director: Tony Franklin
    Director of Photography: Alex Horner
    Sound Design/Music Composition: Nick Mihalevich—Cape Status
    VO written and spoke by: Tony Franklin
    Creative Editor: Mick Uzendoski—Drive Thru
    Producer: Dave Lewis
    Talent: TJ Haag and Clifton Lovaloy
    Flame Artist: Derek Johnson—Drive Thru
    Motion Graphics: Ben Leisen—Drive Thru
    VO: Written by Tony Franklin
    Assistant: Jules Ameel

  • Target Goes Small with TargetExpress

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    Yesterday, local retail giant Target unveiled its newest store format in the Dinkytown neighborhood of Minneapolis.

    The new store, called TargetExpress, is located at the corner of SE 5th Street and SE 14th Avenue. It's also one-sixth the size of a traditional Target and close to one-ninth the size of a SuperTarget.

    The new store caters to urban shoppers who tend to buy fewer items than those soccer mom suburbanites.

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