• #32Under32 Interview: Greta Hughes, Account Manager at Carmichael Lynch

    / Comments (0)

    Here's our next 32 Under 32 profile. Minneapolis, meet Greta Hughes.

    How do you think you approach your job differently than other people?

    "I don't know if it's different, but I try and keep a positive mindset in every aspect of my job. Of course there are always stressful, less exciting or annoying aspects of the day-to-day, but I get to work in a team setting where we're all part of something bigger than ourselves. I'm lucky enough to be in an industry that creates things—whether it be commercials, print ads or conversation starters—we're all creators and producers at our core. That's fun, and I just try to remember that in everything I do."

    What kind of accounts/projects do you currently work on?

    "I'm currently working on the Subaru new vehicle launch team—which essentially means that I work with a team of brilliant people who make amazing ads for the Subaru brand. We make everything from national TV spots to local newspaper ads. It's fun because the work my team and I do gets seen by consumers on both a national and local level, which makes it easier to explain to my family what I actually do…sort of."

    What's the best advice you've ever received?

    "Someone once told me to never take this industry too seriously. Actually more than one person has told me that. It's solid advice in an industry that can get more stress inducing than it needs to be. We're creating content. That's exciting and fun—it should rarely be stressful. We should be smart enough to find solutions that don’t require us to stress."

    What gets you excited to come to work every day?

    "My team. I love working in a team environment with people who are smarter than me and push me to be better. I've been lucky enough to work with some amazing people at a few different agencies. The people in the Minneapolis/St. Paul ad industry are a bunch of hilarious and crazy-smart professionals."

    What has been some of your proudest work?

    "Professionally, the work we did this past year with the launch of the 2015 Subaru WRX and STI was really exciting. It was an insanely challenging campaign, and something both the agency team and the client had never done before. It was 100% uncharted territory but we pulled it off, and it was awesome. Check it out at doubleurxxxproductions.com.

    Personally, I am crazy proud of the work a few of my friends and I have done to support awareness and research surrounding Alzheimer's disease. My very dear friend's mother was diagnosed with early onset Alzheimer's disease at the young age of 50, and she passed away in 2012 at just 60 years old. Together we have raised over $40,000 for the Alzheimer's Association through our annual event, 'The Memory Mixer—A Party to End Alzheimer's.' We host a silent auction at an upscale event to promote the Alzheimer's Association's mission-releated initiatives of care, support and research. This year will be the fifth annual event and our goal is to raise over $20,000. Mark your calendars for Saturday, November 22 at Target Field. Seriously, do it."

    Who is one person who has helped you get where you are? Or, one person you really look up to?

    "As cliché as it sounds, I have the very best parents a kid could ask for. They have always supported and challenged me to never stop fighting for what I wanted out of life, and it's entirely because of them that I am a semi-functioning adult. Thanks Mom and Dad :)

    I am also lucky enough to have a long list of amazing female role models, most notably all 11 of my aunts. Each one of them is unique in her own way, but they are all intelligent, strong, independent and genuinely kind women. Growing up surrounded by that kind of love and female empowerment has made me a better person and taught me that girls really can and do run the world."

    Anything you want to say to the Minnesota advertising, PR, marketing community?

    "Everyone, and I mean everyone, should come to the Fifth Annual Memory Mixer at Target Field on November 22. I promise you it will be the best night of your life. Tickets will go on sale in October."

  • The #Selfie Toaster

    / Comments (0)

    You are what you eat.

    And for $75, this could be all yours.

    www.burntimpressions.com/toasted-selfies.php#.U88urVY7feO

  • The Hold Steady Live on Conan

    / Comments (0)

    Nice to see some local legends/familiar faces grace the big stage on Conan O'Brien last night.

  • Target Releases "In a Snap" App

    / Comments (1)

    Anyone out there obsessed with Target's Cartwheel app? Well, good news. This week, Target debuted its new image-recognition shopping app: In a Snap.

    In a Snap lets consumers easily shop Target products directly off the pages of magazines, catalogs and other printed materials. So say goodbye to scanning QR codes, looking up links or searching for product online or in store.

    By using the camera on your smartphone, In a Snap recognizes products and makes a “snap” sound to let you know when it's captured the item. Once captured, you can receive additional info about each product, making it easier to immediately purchase or keep in consideration for later on.

    It's free, too. So there's really nothing to lose. Check it out on the App Store.

    Here's more from Technology News:

  • #LiveInLevis

    / Comments (0)

    Now we're confused.

    At :20, Levi's definitely tells us to wash their jeans. Doesn't this, like, totally go against Levi Strauss CEO Chip Bergh recently telling us not to wash jeans?

    Credits:

    Client: Levi's
    Product: Levi's
    Director: Fredrik Bond
    Agency: FCB West Venice

  • Smell Like a Man from Head to Toe

    / Comments (0)

    Whether you’re a real human man or a fake human man, when you use all the Old Spice products all over your body, you will smell like more of a real human man than ever before.

    Credits:

    Client: Old Spice
    Product: Body Wash & Deodorant
    Director: Tom Kuntz
    Agency: Wieden & Kennedy/Portland

  • #32Under32 Interview: Kiera Jacobson, Copywriter at Target Creative

    / Comments (0)

    Today's 32 Under 32 interviewee is Kiera Jacobson, a copywriter at Target's internal ad agency.

    How do you think you approach your job differently than other people?

    "Every day I consider myself lucky to be doing what I’m doing. I love immersing myself in creative assignments, learning the target’s mindset and culture, getting my hands dirty with the team and coming up with ideas that hit the strategy. I like putting in the extra effort up front, because it makes for better work. I love getting the rest of the team rallied around it, too. If we’re all passionate about the work, we’re going to create work we love and others will love it, too."

    What kind of accounts/projects do you currently work on?

    "What’s great about working at Target Creative is that the brand we work on never changes, but the clients, the projects, the channels and my role change daily. In a single day I could be working on social campaigns, design partnerships, seasonal campaign tactics and more."

    What's the best advice you've ever received?

    “'Whatever you do, do it with enthusiasm.'"

    What gets you excited to come to work every day?

    "The people and the opportunities excite me. Every day I work with people who make me laugh and make me more creative. With so many talented people, and areas of expertise, Target Creative is truly a creative village. We love the brand, and we want to make great work together. It’s really fun to see what we can do. Sometimes we have to pinch ourselves."

    What has been some of your proudest work?

    "We worked on a Diversity and Inclusion spot a few years ago that hit home for me— probably because it went back to the people who make Target, Target. I loved telling peoples' stories, bringing them to life and making them collectively tell Target’s story. I’m also proud how Target’s Holiday 2013 campaign turned out. I developed its tone and voice and executed it across all channels. It was fun to see it come to life in all areas."

    Who is one person who has helped you get where you are? Or, one person you really look up to?

    "My parents introduced me to advertising. They helped get me to where I am and they are two people I continue to look up to. We talked about branding around the dinner table when I was growing up. My dad was always talking to us about what brands stood for and what make successful taglines. I’ll admit, as a kid, I wondered why he was telling me all of this. Now, I’m appreciative of everything he taught me. I understand why he was so passionate about branding. I love to talk with him about it. I’m so appreciative of my parents' support as I head down this familiar road. I’ve met and continue to meet so many amazingly talented people who have also helped me along the way and I also look up to."

    Anything you want to say to the Minnesota advertising, PR, marketing community?

    "Thanks for inspiring me to get in to this business. Let’s continue to inspire one another to make our work even better."

  • #RE2PECT

    / Comments (0)

    Love baseball or hate baseball, love Derek Jeter or hate Derek Jeter, this spot that aired during the All-Star Game is so good.

    No matter what hat you wear, tip it to The Captain.

    Credits:

    Client: Nike
    Product: Jordan Brand
    Director: Matt Aselton
    Agency: Wieden & Kennedy/NY

Rocket Fuel