"Sex sells. Unfortunately we sell jeans" -Diesel

February 9th, 2011 / Comments (0)

Diesel was asked to create an in-store promotion idea to run with a "Sex sells Unfortunately we sell jeans" campaign in some department store. So, they created the Knee.J, a spoof sex toy of sorts to be given away to all customers that ran a bill above $150. (So, pretty much everybody who bought jeans during the promotion. Damn, those things are expensive.)



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