Solve is Calling for Interns the Old Fashioned Way, Intentionally
Solve is using an old school approach to promote its summer internship. This week the agency posted custom, handwritten letters at on-campus locations of universities to announce its program. The letters stress the importance of authentically connecting with people and refer to it as a founding principle of the fast-growing agency. Further, the letters outline an application process far different than competitors requiring prospects to condense resumes into 140 characters, create videos, funny gifs, fake campaigns, and answer irrelevant, nonsensical questions.
Solve is simply asking for a resume and cover letter…to be sent by applicants (via mail) to the ad agency.
“Regardless of constantly evolving platforms and technology, brand communication has always been about genuine connections,” says Ryan Murray, Solve Account Director and intern program leader. “This fundamental truth inspired our approach…we want to reach out to potential applicants in a personal, straightforward way and ask them to respond in kind, so we can actually get to know them,” Murray adds. The internship is open to students and recent graduates pursuing agency careers in account management, strategy, and media planning. Applicant resumes and cover letters must arrive at Solve by March 24, 2014.