Fallon, Carmichael Lynch, and Fast Horse Brought Home Effies
The Effie Awards were founded in 1968 by the American Marketing Association as an awards program to recognize the most effective advertising efforts in the United States each year. What differentiates them from other awards shows is the fact that they aren't judged solely on their creativity; but, also on their business success as well. This year Minneapolis took home three Effie awards through Fallon, Carmichael Lynch, and Fast Horse. Fallon won in the "Automotive - Vehicle" category for their campaign for Cadillac titled, "Cadillac ATS vs. The World."
Carmichael Lynch was also awarded an Effie in the "Automotive - Vehicle" category for their "First Car Story" campaign for their Subaru client. Finally, Fast Horse was awarded a Silver Effie in the North American Shopper Marketing competition for "Manufacturing: Single-Retailer Rollout." Fast Horse was co-lead for Coca-Cola's "Diet Coke Young Designer Challenge" that launched in Target stores nationwide. Portland, Ore.-based Wieden + Kennedy also was recognized as co-lead. "We’re proud to show that with hard work and creativity, a small Minneapolis agency can compete with the biggest international agencies,” said Jörg Pierach, president and creative director of Fast Horse. “We thank the clients whose trust in us and guidance on behalf of their valued brands make it possible.”
"Cadillac ATS vs The World Trailer" Cadillac - Fallon
"First Car Story Winner" Subaru - Carmichael Lynch
"Young Designer Challenge" Diet Coke - Fast Horse & Wieden+Kennedy