Fresh Meat Friday: Ashley Hohnstein

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Get ready, we're about to share another one of the top young creatives in the Twin Cities. If you, or a youngin' you know, have roughly between 0-5 years of professional experience and a fantastic book. For all the glory send the info to: mpls@theegotist.com

Our slab on the blog this week is a writer, letterer, blogger, illustrator, Microsoft paint wizard, and a graphic designer. Twin Cities meet Ashley Hohnstein, a design intern at FAME retail. She just graduated from the University of Wisconsin - Stout this past May with a BFA in Graphic Design and Interactive Media; but, she's had a passion for art since she was a kid. Ashley told us, "I've been driven to be a graphic designer for as long as I can remember. In sixth grade, I used to recreate CD covers in Microsoft Paint, and used to think I'd be a CD cover designer one day. Clearly that dream has been re-realized in being a graphic designer." During school Ashley had a chance to cut her teeth working at as a photo assistant on commercial shoots and doing design work for her college. After graduation she landed an internship at FAME retail and has been producing awesome stuff all summer long with them.

The thing that drew us to Ashley's work was the breadth and frequency with which she plays with lettering, typography, color, and illustration. She has proven that she has the unique ability to create a body of work that is differentiated from project to project; yet, also hangs together as having come form the same individual. When asked about her future Ashley said, "My career aspirations range all over the place right now. I know for sure that I want to keep developing my lettering and illustration skills. Developing those has always given me the greatest satisfaction design-wise."

Check out more of Ashley's work after the jump. Also check out our last two features: Aaron Schulte, founder of Aironautics Clothing Co. and Emily Hamre, a designer at the University of Minnesota.

Fido Identity
Fido is a service that assists families with finding the perfect dog to adopt. They take the exhausting task of multiple applications and finding the right dog, and simplify it.

In Good Health Packaging
In Good Health is a brand of muesli aimed at the average, middle-class consumer. High in fiber, and vitamins; it is guaranteed to start your day off correctly. It is based on the recipe created by the Swiss in the early 1900s, using dry oats and various dried fruits, nuts and seeds.

Foofaraw Typeface
Foofaraw is a two-level typeface that can be used four different ways. The tall, awkward sans serif can be used with or without the script overlay. For the specimen, she featured the playful aspects of the typeface and created a DIY party pennant kit. The box contains multiples of each letter and some twine and tacks to put it up wherever your heart desires.

Jerk Soda Packaging
Jerk Soda is an online-based all natural soda company. Consumers submit flavors and vote on their favorites. Four times throughout the year, subscribers will receive a box of four sodas in the flavors that were most popular that season. When the consumer is done drinking the soda, they can remove the label on the outside of the bottle and they have a screenprinted mini-poster to save and use as they see fit.

Various Posters

Comments

Wow! Amazing work for a recent college grad -- it's obviously just the beginning of a great career for Ashley. Any agency would be lucky to have her!

Nice work Ashley. FAME is lucky to have you!

WAY TO GO ASHLEY!!!!
Great work, look forward to watching you grow!!!!
Fame is blessed to have you!!

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