• #32Under32 Interview: Holly Spaeth, Supervisor of Marketing Communications at Polaris

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    We're close to halfway through our 32 Under 32 interviews. And today's is with the one and only Holly Spaeth.

    How do you think you approach your job differently than other people?

    "At Polaris we ask every person we interview if they have a passion and, if so, what is it. The interviewees often turn the question around—and my answer is my passion is my work. Don’t I sound like someone you really want to get stuck talking to at a party (let’s discuss Vine strategy and its place in corporations)? In all seriousness, this passion helps me approach work as a more fluid aspect of my life. I am completely enamored by the ever-changing digital space and how it can be utilized to do things better. This means I don’t mind working weekends, responding to late-night emails, or reading books written by online behaviorists while on vacation."

    What kind of accounts/projects do you currently work on?

    "I am incredibly fortunate and get to work on all Polaris product lines. The projects and work are different all the time and we do a nice job of covering our bases of asphalt, mud, dust, and snow."

    What's the best advice you've ever received?

    "An advisor once told me, 'Always have an opinion, but never be opinionated.' This has stuck with me and applies well to life and work. You want to stand for the direction you believe is right, but you always have to know when to hold ‘em, know when to fold ‘em, and know when to walk away (Thank you, Kenny Rogers).

    What gets you excited to come to work every day?

    "I work with some of the most talented, wonderful people, in a space that changes daily, on products that are beyond cool. You couldn’t make that not be exciting if you tried."

    What has been some of your proudest work?

    "Re-launching the iconic Indian Motorcycle brand during the Sturgis Motorcycle Rally in 2013. I grew up on Sturgis and motorcycles, and to help drive the digital execution of that launch is one of those career moments you remember forever."

    Who is one person who has helped you get where you are? Or, one person you really look up to?

    "I have been incredibly fortunate to have some amazing people enter my life. The list of people who helped get me to where I am today would be a mile long, but from a career aspect the first person that comes to mind is Chris Peterson. Chris taught me everything I know about sponsored search advertising and search engine optimization. He is a master digital marketer, a great teacher, a jam band aficionado, and just a good dude. Chris is currently the Vice President of Online Marketing at Versique Search & Consulting in St. Louis Park."

    Anything you want to say to the Minnesota advertising, PR, marketing community?

    "My dad always says, 'Brave men don’t live forever, but the cautious don’t live at all.' Don’t be afraid to be brave when it comes to work. Ask for the hard projects, raise your hand with ideas, fight for work you believe in, and remember sometimes bringing donuts really does do the trick."

  • Custer State Park Buffalo: "An Aerial Perspective"

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    Local photographer/director of photography Robb Long recently shot a personal project at Custer State Park, South Dakota this past July.

    Hundreds of buffalo roaming and grazing the beautiful grasses of the prairie as far as the eye can see? Sounds like God's Country to us.

    Amazing footage of this once endangered species.

    Custer State Park Buffalo "An Aerial Perspective" personal project by Robb Long from Robb Long Imaging on Vimeo.

  • For the Love of the Game

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    Okay, so this soccer spot is spec work. But damn is it a beaut or what?

    Credits:

    Director: Tony Franklin
    Director of Photography: Alex Horner
    Sound Design/Music Composition: Nick Mihalevich—Cape Status
    VO written and spoke by: Tony Franklin
    Creative Editor: Mick Uzendoski—Drive Thru
    Producer: Dave Lewis
    Talent: TJ Haag and Clifton Lovaloy
    Flame Artist: Derek Johnson—Drive Thru
    Motion Graphics: Ben Leisen—Drive Thru
    VO: Written by Tony Franklin
    Assistant: Jules Ameel

  • Target Goes Small with TargetExpress

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    Yesterday, local retail giant Target unveiled its newest store format in the Dinkytown neighborhood of Minneapolis.

    The new store, called TargetExpress, is located at the corner of SE 5th Street and SE 14th Avenue. It's also one-sixth the size of a traditional Target and close to one-ninth the size of a SuperTarget.

    The new store caters to urban shoppers who tend to buy fewer items than those soccer mom suburbanites.

  • #32Under32 Interview: Shannon Rossini, Account Supervisor at StoneArch

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    Ladies and germs, meet our next young creative hotshot—Shannon Rossini.

    How do you think you approach your job differently than other people?

    "I approach my work with an attitude of wanting to be the type of employee and account person that I would want to work with—being prepared ahead of time, knowing the subject matter, being friendly and giving people the benefit of the doubt. I prefer to solve problems and move forward instead of rehashing errors for the sake of humiliating others or making them feel bad. We all make mistakes and it is much easier to work with people who own up to it and move on then people who deflect or place blame. I try to live by that approach and I find it helps develop trust with co-workers and clients to let them know this about the team and not any one person out for themselves."

    What kind of accounts/projects do you currently work on?

    "I work on a variety of projects ranging from upfront brand positioning and strategy development to execution of digital and print tactics for medical device companies. A couple of my main projects from the last year include three large multi-tiered device training programs, two integrated multi-channel device launch strategies and two iPad applications to help patients track their infusions and wellness over time to ensure adoption and proper use of their medications."

    What's the best advice you've ever received?

    "'This (life) ain’t no dress rehearsal. There is no warm-up; you just have to get out there and do it.'

    I remind myself of this when my instinct is to pull back and assess, instead of taking a risk and going after something I want. I tend to be a cautious and analytical person, so I want all of the information before making a decision; sometimes that is not possible and it simply requires action."

    What gets you excited to come to work every day?

    "My favorite part of my job is working with people who have strengths that are so different from my own, whether that be the internal team or clients. I am inspired on a daily basis by the creative teams, the project managers and the management team. I know that I bring a unique approach to the agency with what I do and that the internal team appreciates that I manage the client and engage with them to get what it is needed in order for them to do their job properly. Knowing I can offer something of value to my internal team and to the clients, gets me excited because I know they can offer equally strong work in their area of expertise. Working to accomplish a successful result as a team by each representing our areas of strength is really energizing and fun for me."

    What has been some of your proudest work?

    "I am especially proud of the pro-bono work we did as an agency for The Bridge for Youth for our yearly giving campaign in 2012. I was new to the agency at the time and was assigned to the project with an internal that I had not worked with previously. The timelines were tight and we had a lot we wanted to accomplish in 24 hours for this deserving charity. Seeing how that team came together and everyone played their role in the project was so amazing and inspiring. Everyone’s opinions and ideas were welcome, decisions were made and the work was fantastic. It sticks out to me because it was an example of everyone on the team getting energy from each other and channeling it to do great work for a great reason. I always talk about that project as filling up my 'account' soul. It was aggressive, intense, scary, inspiring and some of the best work I have ever been a part of creating."

    Who is one person who has helped you get where you are? Or, one person you really look up to?

    "My parents have definitely been the most influential examples in my life. They did a really great job of living the example of what it means to work hard, solve problems, deal with adversity, and still laugh and enjoy life. I definitely learned more from what they did and how they acted than what they said, and I truly think that by following their example, I am where I am today."

  • The Overnight Coffee Challenge

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    Back in May, we posted about Spong and Thermos teaming up for the Overnight Coffee Challenge. But now Spong is partnering with renowned Spyhouse Coffee Roasters in Minneapolis, which has regularly been named one of the best coffee shops in America, for the the second round of the campaign.

    The initiative offers consumers the chance to receive their own free hot premium coffee delivered to them overnight, from some of the best coffee shops around the country. The coffee will still be hot upon arrival because it will be packaged in a Thermos Stainless King Beverage Bottle, which keeps beverages hot (or cold) for up to 24 hours.

    Learn more at Thermos' Facebook page: www.facebook.com/Thermos?v=app_194975693850063&rest=1

  • Foursquare Gets a Facelift

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    Yea or nay on the new new look for Foursquare. What say you?

    Before

    After

  • Carmichael Lynch for Subaru Legacy Launch

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    Opportune timing, if you ask us. Recent 32 Under 32 interviewee Greta Hughes was just talking this stuff up (see post directly below).

    So it seems more than fitting to run a few of these spots.

    Subaru Legacy—Passengers

    Subaru Legacy—The Fix

    Subaru Legacy—Jr. Driver

    Subaru of America, Inc. (SOA) has debuted its advertising campaign for the launch of the all-new 2015 Subaru Legacy. The new work positions Legacy with mid-size sedan buyers as a smart alternative to the mainstream choices. The company looks to increase sales of its largest sedan in support of its business goal of a sixth consecutive year of record sales.

    The three national television spots—“Passengers,” “The Fix” and “Jr. Driver”—show how the Subaru brand values of reliability, safety, capability and longevity are important consideration factors to mid-sized sedan buyers. The creative began airing on major television networks in July.

    Subaru treads its own path when it comes to advertising, by focusing on what really matters to a car owner: peace of mind. This concept is the overarching theme in the three latest national ads in support of its broader “Love” campaign. The spots are centered around the Subaru Legacy’s ability to help the consumer do all the things they enjoy to do.

    Kicking off the Carmichael Lynch produced and Jim Jenkins-directed TV campaign is the anthemic “Passengers,” which proposes that no matter who is in the car, or where they are going, all passengers are sharing a ride in the same planet-sized carpool. This spot highlights all the relatable journeys that can be taken in a Subaru, and the safety features that protect passengers along the way.

    While every destination is different, Subaru understands that a safe trip is what really matters and so the ad specifically calls attention to the available EyeSight technology that can react to conditions even before the driver.

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