Atomic Playpen Nabbed a New President from Digitaria
Not too long ago we reported on the surprising news that Atomic Playpen's co-founders and co-CEOs of 13 years parted ways in the form of Michael Kretsinger deciding to leave the agency. Now they are back in the limelight with the acquisition of Lydell Capritta to serve as their new President and to help bolster the management of Atomic Playpen. Lydell is a marketing and digital specialist with over 30 years of experience in the industry. Most recently, he served as a Senior Partner and General Manager of Digitaria (formerly known as JWT Minneapolis).
His diverse background and long history of growing profitable businesses make him a tempting addition to Atomic Playpen's upper management. His no-nonsense approach will help to push the agency forward. Troy Venjohn, CEO of Atomic Playpen said, "Adding Lydell is only going to bolster all the positive change going on here at Atomic. He has a proven track record of success, landing and managing large budgets and big-name clients. His experience helps further our position as a trusted, strategic advisor to our clients." Atomic Playpen looks forward to the positive change Lydell will bring to the agency. We wish the best of luck to them both.
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