• #32Under32 Interview: Kelly Holley, Strategic Planner at Fallon

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    Next up, Kelly Holley, everyone...

    How do you think you approach your job differently than other people?

    "I'm not sure I consciously try to approach my job differently than others. I do not pretend to be more special than everyone else who goes to work every day and works just as hard. What I can say is that the one thing that I consciously do, which is especially important in our industry, is to never become cynical or jaded. I try to look at every challenge, client rejection and no as an opportunity to do something unexpected (and hopefully great). My less cliché answer to this question would be that I really just try to read, watch, listen and observe everything. As a strategist, most of my strength comes from my knowledge of people and culture. My belief is that you can never have too much of that."

    What kind of accounts/projects do you currently work on?

    "Currently I am co-leading the strategy side of Arby's with fellow 32 Under 32-er Ellery Luse. She is the best. I also work on Herradura Tequila, which in my opinion, is the best tequila out there that you've never heard of (sorry but not sorry for the plug). The past couple of years, I have also worked heavily on new business. Call me a glutton for punishment, but those crazy, chaotic and emotional pitch experiences full of late nights and weekends are the ones that I really get off on. Pitches are the best crash course in advertising you can possibly have, and being able to sit in rooms and dig in with people like Pat Fallon and Jeff Kling is so incredibly inspiring. Intimidating, but inspiring."

    What's the best advice you've ever received?

    "HAVE A POINT OF VIEW. Those words have been spoken to me by various co-workers, mentors and friends over the years, and if I was the type of person to have a mantra, this would be it. To me it means that whether right or wrong (both of which are okay), you will never make any ounce of difference in this world unless you speak up. Having a point of view forces you to explore, de-construct and reconstruct your thoughts to get to something meaningful. That exercise is priceless, and it's served me well so far."

    What gets you excited to come to work every day?

    "I won't give some bullshit answer about creating great work that will change the world here. In truth, I love coming to work every day because Fallon has a lot of fucking fun in the midst of everything else. Excuse my French. But we do."

    What has been some of your proudest work?

    "I am certain that my proudest work has not yet been done."

    Who is one person who has helped you get where you are? Or, one person you really look up to?

    "There are so many. If I had to name one though, it would have to be Michael Fanuele, who is my current boss at Fallon. He has made me cry more times than anyone, maybe ever. And I really am grateful for that (again, glutton for punishment?), because he refuses to let me settle for anything less than the best of myself. And not only does he push me to be better, he is the kind of mentor that doesn't just coach, but empowers. He lets me fail sometimes, because that is important. And if you've ever seen him in front of an audience, then you know what an inspiring experience that is. I am so dang thankful that I get to work beside him and learn from him daily. If I deserve any recognition at all, I am sure that he has played the biggest part in making that happen.

    Thanks, Michael. I don't tell you that enough."

    Anything you want to say to the Minnesota advertising, PR, marketing community?

    Don't just do advertising. We are best when we are creating and doing things that we want to do, not just what we are told to do. Make time for it. It matters.

  • Fellow Wins Gold in the Graphis Design Competition

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    First & First is a creative real estate company here in Minneapolis. Much of what they do is transforming forgotten buildings into energized and inspired places where people work, live, create and connect.

    Fellow was selected to rebrand First & First so it better reflects the company’s unique philosophy and position in the marketplace. Rebranding included a new logo, identity system, brand standards, marketing materials, print advertising, social and interactive.

    Identity:


    Congrats on the fine work and big win, Fellow!

  • Caribou Coffee Taps Modern Climate to Create Brand's First Digital Consumer Payment App

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    Caribou Coffee has selected Minneapolis-based Modern Climate as its digital app partner.

    The agency, known for its track record in creating digital consumer experiences, will focus on designing and building Caribou’s first mobile app for its customers in 500 locations nationwide.

    “As a brand we’re laser focused on our customers,” says Michele Vig, VP Marketing, Caribou Coffee. “So we’ve taken the time to really understand what their day looks like as well as what they need from in-store and online experiences with Caribou. We’re delighted to work with Modern Climate. They bring a unique understanding of both the transactional and experiential nature of our brand.”

    Work starts immediately on bringing the mobile concept to life. The initial launch puts mobile payment simplicity, Caribou’s famous Perks program and new customer interaction and gamification elements into the customer’s hands for the first time.

  • Game of Thrones All Gamed Up

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    It's amazing what VFX can do.

    Holy Hannah! Unthinkable amounts of work goes into bring shows like this to our boob tubes. Have a look-see at this wondrous magicianry.

  • The Weekend Awaits

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    Be good, good people. Don't do anything we wouldn't do.

  • Buzz Meets Grumpy Cat

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    Local big-time company General Mills just hopped on the Grumpy Cat bandwagon.

    Can you blame them? Look. At. That. Face!

    Credits

    Client: General Mills
    Product: Honey Nut Cheerios
    Director: Rob Pritts
    Agency: Saatchi & Saatchi/NY

  • Who needs @kevinlove? Let's Land @KingJames!

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    Kevin Love wants out of Minnesota. He's made that more than clear on a number of occasions. And, to be honest, most of us here at The Minneapolis Egotist think he's a whiny prima donna. Talented, sure. But whiny as hell. And that's not the half of it.

    So, as the sports world debates what LeBron James will soon decide, our bike friendly state has thrown its hat into the game. Fueled by Colle+McVoy, Pedal MN—a coalition of Minnesota state agencies and private organizations—is attempting to lure LeBron to Minnesota with a max contract that appeals to his bike-loving sensibilities. Why not, right?

    While they appear to be the underdog in this high-stakes game, Pedal MN awaits LeBron's decision on their unique offer, including bike trails fit for a king.

    Learn more about this new development in LeBron's decision at www.TheDecision2014.com, or follow the real-time attempts of @PedalMN on Twitter where they are sweetening the deal as time goes on.

  • #32Under32 Interview: Carter Jensen, Founder of Flash Companies

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    Carter Jensen, ladies and germs! Carter. Jensen.

    How do you think you approach your job differently than other people?

    "The biggest thing that continues to prove successful for me is consistently bringing innovation to the table no matter what. This is imperative even in the most seemingly small projects. In the advertising world today, being on the cutting-edge is key to bring brands out from under the clutter, to make campaigns truly stand out and be relevant in a world saturated with brand messaging."

    What kind of accounts/projects do you currently work on?

    "Currently, a bit of everything. As Flash continues to focus on bringing technology innovation to brands, really nothing is out of our scope. Work continues to be an incredible mix of client-focused work and internal innovation projects that we love to maintain.

    Continuously developing new technology internally allows us fully test each project and demonstrate their power to clients. We are then able to specifically tailor each piece of technology to reach their key goals."

    What's the best advice you've ever received?

    "Take risks. We bring this same advice to our clients every day as we often push for programs and tactics that are new and sometimes a bit crazy. Sure, not all of them work as planned but that is part of the process. Without risks, brands and people alike would never get anywhere."

    What gets you excited to come to work every day?

    "As previously mentioned, I do my best to bring innovation to the table in ways that brands have never seen before. Having the opportunity to push the boundaries with clients on programs like this is an experience unlike any other. Every day is a new risk and a new reward."

    What has been some of your proudest work?

    "Some of my proudest projects involve the proprietary software that our team has built to service some of our larger event clients. Through our custom made software systems, the live and digital experiences are able to come together to create a holistic brand presence in ways that have never been seen before.

    Utilizing a small team of incredibly smart individuals allows us to stay nimble. We are able to create customized solutions for clients to reach their goals while maintaining a minimal budget to consistently deliver a incredible return on investment."

    Who is one person who has helped you get where you are? Or, one person you really look up to?

    "It is very difficult to name just one person as when I look back at some of my most valuable work experience across the industry many influential people come to mind. I have had the privilege of walking alongside many incredible minds in my career. Learning from each of these brilliant people in a range of specialties—ranging from creative directors to developers—I would have to give credit to many of my past coworkers who have truly shaped my passion for what I do today."

    Anything you want to say to the Minnesota advertising, PR, marketing community?

    "I am so honored to be a part of this amazing group of 32 under 32 winners. I am excited to continue to walk alongside each of you and to learn from you as I continue to grow and develop in my own path.

    I know that it is easy to say, 'innovation is key' or 'do something different' but the real ticket is to create this innovation and difference in a way that is targeted at your clients' key goals. Anyone can do something crazy but true success comes when that power and that passion is directed in a way the benefits your clients and their core objectives."

    Personal site: www.carterjensen.com
    LinkedIn: www.linkedin.com/in/carterjensen
    Twitter: www.twitter.com/carterjensen

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