Remember when the only way you could find a great app was by browsing through thousands of iTunes' apps on their store? We've come a long way and below are two examples of how far we've progressed in function and marketing]. The first is Starbucks' move to retain dominance in the mobile payment arena with their revised app that has a significant easier display, the ability to tip baristas, and a simple shake to instantly pay. The second is Weather Channel's Radius which, using GPS, warns you of weather conditions as they approach your exact location.
"Starbucks iOS App" Starbucks - Adam Patch
"Weather Underground: Radius" Weather Channel - Iris Worldwide