• Kids Cursing in Movies

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    Good shit.

  • #32Under32 Interview: Joe Anderson, Design Director at KNOCK

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    This week's 32 Under 32 interview is with Joe Anderson of KNOCK fame.

    How do you think you approach your job differently than other people?

    "Differently? I am not really sure how I approach my work any differently from others. I really try to make each project I work on fun and interesting, which I hope is conveyed in the final project. I think this industry requires creativity, which by nature, should be really fun."

    What kind of accounts/projects do you currently work on?

    "Let's see, I am currently working on the Season 11 materials for the Minnesota RollerGirls, a business system for the Maslon Law Firm and a handful of projects for Target."

    What's the best advice you've ever received?

    "For some reason, this question makes me feel like I'm giving away trade secrets or something. The advice that stands out the most is the words my dad used to live by, not necessarily design specific.

    'It is better to come play and lose than to not come play at all.'"

    What gets you excited to come to work every day?

    "To be perfectly honest, since the birth of my daughter three weeks ago, coming to work every morning has been really tough. I mostly just want to hang out with her and my wife … rock some tummy time or go on walks … don't tell my bosses that little tidbit, though. In all honesty, what makes this line of work really fun is the fact that it IS really fun. I get to draw, create, make, talk, sell, present and then do it all again and again. Each pass teaching me more and along the way. This job is ever-changing, the people in it are inspiring AND the place I work embraces every aspect of it."

    What has been some of your proudest work?

    "I guess I have to say the Handsome Cycles flagship store in the North Loop. It was crazy/amazing to work on and has gained a lot of recognition, which is nice. What really made it so fun to work on was working with both the Handsome team and the team at KNOCK, and how we went about problem-solving and developing the overall look of the space. During the project, I remember my wife asking me what my day looks like. The response was often, 'I have to run to Home Depot or a salvage yard.' She would laugh and remark, 'Junkyards and tools, this has to be your dream project.'"

    Who is one person who has helped you get where you are? Or, one person you really look up to?

    "My wife. She keeps egging me on. Just think if she were a drug dealer… Terrifying."

    Anything you want to say to the Minnesota advertising, PR, marketing community?

    "I'm really proud to be a part of the amazing creative community here in Minnesota."

  • The Great Agency Adventure—#TGAA

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    Steve Taylor, a copywriter out of Cleveland, is introducing us to The Great Agency Adventure.

    As of December 1, 2013, Steve has been journeying across the US at a rate of one agency per month. In all, he will be visiting 14 agencies in 14 different cities.

    As his project continues, he's doing everything in his power to gain more exposure for these agencies, his sponsors and the project itself.

    His hope is that his project will help better inform creatives on where they would like to take their careers and what cities would best suit their goals and personalities. He feels too many people limit their options and he's looking to break the mold wide open to show a nation of possibilities.

    While Steve is still in the process of securing his final agency, the project's complete timeline is as follows:

    Cleveland: December 1–29 at Recess Creative

    Boston: January 3–31 at BEAM Interactive

    New York: February 4–28 at We Are Social

    Philadelphia: March 4–28 at Red Tettemer O'Connell + Partners

    Charlotte: April 2–May 1 at BooneOakley

    Memphis: May 6–30 at Red Deluxe

    St. Louis: June 3–27 at Boxing Clever

    Chicago: July 1–31 at TRIS3CT

    Minneapolis: August 5–29 at Campbell Mithun

    Austin: September 3–October 2 at 97 Degrees West

    Seattle: October 7–31 at Wunderman

    Portland: November 4–28 at Pollinate

    San Francisco: December 2–23 at Evolution Bureau

    Los Angeles: January 5–30 (2015) TBD

    Follow along with #TGAA or visit Steve's website: http://thegreatagencyadventure.com

  • Thymes 2014 Summer Catalog

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    Wink has been whipping up beautiful stuff for Thymes all year long and their latest undertaking—celebrating the release of two new fragrances—is further proof.

    Animated Tour of Thymes 2014 Summer Catalog

    Thymes 2014 Summer Catalog from Wink on Vimeo.

    Catalog Spreads

  • Fresh Meat Friday: Matt Volenec

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    Alrighty, it's time we unleash this week's Fresh Meat Friday.

    If you or a youngster you know have roughly between 0–5 years of professional experience and a fantastic book, for the love of all that is holy, please send us the info to: mpls@theegotist.com.

    Minneapolis, meet Matt Volenec. This man here is today's Fresh Meat Friday.

    Matt's a firm believer that the work we do as creatives can be meaningful, fun, and profitable all at the same time. He cares deeply about people, so his passion lies in collaborating with others on products, services, and experiences that truly improve peoples lives—even if that’s just by making them smile.

    As a teenager, Matt dabbled in web development just to the point where he could be a little dangerous. In turn, this ended up landing a job in the prepress department of a print shop soon after high school. He loved the environment but figured it was time to get an education when his olfactory could no longer recognize solvents.

    And being the smart dude he is, he decided to go to school. He recently completed his BFA at the Minneapolis College of Art and Design and was enrolled at the College of Visual Arts until it closed last May. This past year he's had the privilege to intern and contract with the crew at Zeus Jones and is now looking for a permanent gig.

    Okay, enough about Matt. Let's see his work!

    McDonald's Menu Boards

    McDonald’s menu boards were originally quite simple, but over the years additional product categories like salads, snack wraps, and McCafé beverages have expanded the list to north of 150 options. Matt led a team that addressed this complexity with an interactive ordering system. By observing McDonald's customers and evaluating their task flow they found ways to simplify the ordering process, reduce mix-ups, create personalizations, and reward customer loyalty.

    Psalm 73 Letterpress Poster

    As a Christmas gift for family and friends, Matt created an edition of 30 letterpress posters featuring text from a Biblical psalm. The display face is printed from photopolymer over a pressure-printed background, a layer of custom cut wood type presents the chapter reference, while hand-set lead type addresses authorship.

    Nika Swedish Bakery Identity

    What could be better than sharing coffee and a pastry with a friend? Doing it in beautiful Stillwater, Minnesota. Nika is a Swedish bakery that helps Minnesotans remember the simple pleasures in life by sharing Swedish pastries, coffee, and breakfast foods worth slowing down for. Matt designed an identity system to help Nika deliver an experience consistent with their values.

    To check out more of Matt's work, swing over to his portfolio: www.mattvolenec.com

  • Clarity Coverdale Fury Named AOR for YWCA of Minneapolis and Boy Scouts of America—Northern Star Council

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    Recently named Agency of Record for the YWCA of Minneapolis
    and the Boy Scouts of America Northern Star Council, Clarity Coverdale Fury (CCF) is excited to announce the addition of two important local non-profit organizations to their client roster.

    This spring, CCF launched a new multimedia campaign for the YWCA of Minneapolis promoting their health and fitness memberships. The centerpiece of the campaign was a light rail station takeover at the Lake Street station in Minneapolis. Other features of the campaign included: digital billboards, bus shelters, online and mobile banner ads, Pandora radio spots and restroom advertising.

    In addition to promoting the Y’s health and fitness memberships, CCF also helped promote their Early Childhood Education program. Outside of the new campaigns, CCF will lead all strategic planning, media planning and media buying.

    For the Boy Scouts of America Northern Star Council, CCF took a new direction to their 2013 Annual Report, a fundraising vehicle that highlights the past year’s accomplishments.

    Demonstrating how the Boy Scouts and scouting experiences are still relevant in a world where the average kid spends more than 7.5 hours per day staring at a screen, the work contrasts the scouting world with the digitally-driven lives of so many of our youth.

    Using humor to illustrate how real world scouting experiences can trump many experiences within the digital world (“You may have faced many zombies on Xbox, but walking on a rope 60 feet up takes courage”), CCF brings a new voice to the Boy Scouts’ mission.

    "These are two storied American brands and we are thrilled to be working on both of them," said CCF President Rob Rankin.

  • #BuyMyBarina

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    If you're gonna sell a used car, this is the way to do it. Brilliant.

  • Join @EPICmn at the Rally Wrap and Ivey Awards Launch Party

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    EPIC Minnesota has partnered with the Ivey Awards and Hotel Ivy to launch a brand-new creative campaign.

    The EPIC Rally Team is comprised of folks from OLSON, The Nerdery, Modern Climate, Ultra Creative and more. This talented crew has been working tirelessly for eight weeks to showcase and archive all the Ivey Awards Lifetime Achievement Award winners.

    All of y'all are invited to join the Rally Wrap Party on July 31 from 5:30–8:30 p.m. at Hotel Ivy for craft cocktails and complimentary appetizers.

    Be the first to see the campaign and network with other creatives, EPIC volunteers, nonprofits and the who's who of the theater district. Glasses will be raised and spirits will be high, all in support of amazing work being done to contribute to our vibrant community.

    Cool, right? Duh. RSVP by July 24th to info@iveyawards.com.

Rocket Fuel