This week's 32 Under 32 interview is with Joe Anderson of KNOCK fame.
How do you think you approach your job differently than other people?
"Differently? I am not really sure how I approach my work any differently from others. I really try to make each project I work on fun and interesting, which I hope is conveyed in the final project. I think this industry requires creativity, which by nature, should be really fun."
What kind of accounts/projects do you currently work on?
"Let's see, I am currently working on the Season 11 materials for the Minnesota RollerGirls, a business system for the Maslon Law Firm and a handful of projects for Target."
What's the best advice you've ever received?
"For some reason, this question makes me feel like I'm giving away trade secrets or something. The advice that stands out the most is the words my dad used to live by, not necessarily design specific.
'It is better to come play and lose than to not come play at all.'"
What gets you excited to come to work every day?
"To be perfectly honest, since the birth of my daughter three weeks ago, coming to work every morning has been really tough. I mostly just want to hang out with her and my wife … rock some tummy time or go on walks … don't tell my bosses that little tidbit, though. In all honesty, what makes this line of work really fun is the fact that it IS really fun. I get to draw, create, make, talk, sell, present and then do it all again and again. Each pass teaching me more and along the way. This job is ever-changing, the people in it are inspiring AND the place I work embraces every aspect of it."
What has been some of your proudest work?
"I guess I have to say the Handsome Cycles flagship store in the North Loop. It was crazy/amazing to work on and has gained a lot of recognition, which is nice. What really made it so fun to work on was working with both the Handsome team and the team at KNOCK, and how we went about problem-solving and developing the overall look of the space. During the project, I remember my wife asking me what my day looks like. The response was often, 'I have to run to Home Depot or a salvage yard.' She would laugh and remark, 'Junkyards and tools, this has to be your dream project.'"
Who is one person who has helped you get where you are? Or, one person you really look up to?
"My wife. She keeps egging me on. Just think if she were a drug dealer… Terrifying."
Anything you want to say to the Minnesota advertising, PR, marketing community?
"I'm really proud to be a part of the amazing creative community here in Minnesota."