• Target Goes Small with TargetExpress

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    Yesterday, local retail giant Target unveiled its newest store format in the Dinkytown neighborhood of Minneapolis.

    The new store, called TargetExpress, is located at the corner of SE 5th Street and SE 14th Avenue. It's also one-sixth the size of a traditional Target and close to one-ninth the size of a SuperTarget.

    The new store caters to urban shoppers who tend to buy fewer items than those soccer mom suburbanites.

  • #32Under32 Interview: Shannon Rossini, Account Supervisor at StoneArch

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    Ladies and germs, meet our next young creative hotshot—Shannon Rossini.

    How do you think you approach your job differently than other people?

    "I approach my work with an attitude of wanting to be the type of employee and account person that I would want to work with—being prepared ahead of time, knowing the subject matter, being friendly and giving people the benefit of the doubt. I prefer to solve problems and move forward instead of rehashing errors for the sake of humiliating others or making them feel bad. We all make mistakes and it is much easier to work with people who own up to it and move on then people who deflect or place blame. I try to live by that approach and I find it helps develop trust with co-workers and clients to let them know this about the team and not any one person out for themselves."

    What kind of accounts/projects do you currently work on?

    "I work on a variety of projects ranging from upfront brand positioning and strategy development to execution of digital and print tactics for medical device companies. A couple of my main projects from the last year include three large multi-tiered device training programs, two integrated multi-channel device launch strategies and two iPad applications to help patients track their infusions and wellness over time to ensure adoption and proper use of their medications."

    What's the best advice you've ever received?

    "'This (life) ain’t no dress rehearsal. There is no warm-up; you just have to get out there and do it.'

    I remind myself of this when my instinct is to pull back and assess, instead of taking a risk and going after something I want. I tend to be a cautious and analytical person, so I want all of the information before making a decision; sometimes that is not possible and it simply requires action."

    What gets you excited to come to work every day?

    "My favorite part of my job is working with people who have strengths that are so different from my own, whether that be the internal team or clients. I am inspired on a daily basis by the creative teams, the project managers and the management team. I know that I bring a unique approach to the agency with what I do and that the internal team appreciates that I manage the client and engage with them to get what it is needed in order for them to do their job properly. Knowing I can offer something of value to my internal team and to the clients, gets me excited because I know they can offer equally strong work in their area of expertise. Working to accomplish a successful result as a team by each representing our areas of strength is really energizing and fun for me."

    What has been some of your proudest work?

    "I am especially proud of the pro-bono work we did as an agency for The Bridge for Youth for our yearly giving campaign in 2012. I was new to the agency at the time and was assigned to the project with an internal that I had not worked with previously. The timelines were tight and we had a lot we wanted to accomplish in 24 hours for this deserving charity. Seeing how that team came together and everyone played their role in the project was so amazing and inspiring. Everyone’s opinions and ideas were welcome, decisions were made and the work was fantastic. It sticks out to me because it was an example of everyone on the team getting energy from each other and channeling it to do great work for a great reason. I always talk about that project as filling up my 'account' soul. It was aggressive, intense, scary, inspiring and some of the best work I have ever been a part of creating."

    Who is one person who has helped you get where you are? Or, one person you really look up to?

    "My parents have definitely been the most influential examples in my life. They did a really great job of living the example of what it means to work hard, solve problems, deal with adversity, and still laugh and enjoy life. I definitely learned more from what they did and how they acted than what they said, and I truly think that by following their example, I am where I am today."

  • The Overnight Coffee Challenge

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    Back in May, we posted about Spong and Thermos teaming up for the Overnight Coffee Challenge. But now Spong is partnering with renowned Spyhouse Coffee Roasters in Minneapolis, which has regularly been named one of the best coffee shops in America, for the the second round of the campaign.

    The initiative offers consumers the chance to receive their own free hot premium coffee delivered to them overnight, from some of the best coffee shops around the country. The coffee will still be hot upon arrival because it will be packaged in a Thermos Stainless King Beverage Bottle, which keeps beverages hot (or cold) for up to 24 hours.

    Learn more at Thermos' Facebook page: www.facebook.com/Thermos?v=app_194975693850063&rest=1

  • Foursquare Gets a Facelift

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    Yea or nay on the new new look for Foursquare. What say you?

    Before

    After

  • Carmichael Lynch for Subaru Legacy Launch

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    Opportune timing, if you ask us. Recent 32 Under 32 interviewee Greta Hughes was just talking this stuff up (see post directly below).

    So it seems more than fitting to run a few of these spots.

    Subaru Legacy—Passengers

    Subaru Legacy—The Fix

    Subaru Legacy—Jr. Driver

    Subaru of America, Inc. (SOA) has debuted its advertising campaign for the launch of the all-new 2015 Subaru Legacy. The new work positions Legacy with mid-size sedan buyers as a smart alternative to the mainstream choices. The company looks to increase sales of its largest sedan in support of its business goal of a sixth consecutive year of record sales.

    The three national television spots—“Passengers,” “The Fix” and “Jr. Driver”—show how the Subaru brand values of reliability, safety, capability and longevity are important consideration factors to mid-sized sedan buyers. The creative began airing on major television networks in July.

    Subaru treads its own path when it comes to advertising, by focusing on what really matters to a car owner: peace of mind. This concept is the overarching theme in the three latest national ads in support of its broader “Love” campaign. The spots are centered around the Subaru Legacy’s ability to help the consumer do all the things they enjoy to do.

    Kicking off the Carmichael Lynch produced and Jim Jenkins-directed TV campaign is the anthemic “Passengers,” which proposes that no matter who is in the car, or where they are going, all passengers are sharing a ride in the same planet-sized carpool. This spot highlights all the relatable journeys that can be taken in a Subaru, and the safety features that protect passengers along the way.

    While every destination is different, Subaru understands that a safe trip is what really matters and so the ad specifically calls attention to the available EyeSight technology that can react to conditions even before the driver.

  • #32Under32 Interview: Greta Hughes, Account Manager at Carmichael Lynch

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    Here's our next 32 Under 32 profile. Minneapolis, meet Greta Hughes.

    How do you think you approach your job differently than other people?

    "I don't know if it's different, but I try and keep a positive mindset in every aspect of my job. Of course there are always stressful, less exciting or annoying aspects of the day-to-day, but I get to work in a team setting where we're all part of something bigger than ourselves. I'm lucky enough to be in an industry that creates things—whether it be commercials, print ads or conversation starters—we're all creators and producers at our core. That's fun, and I just try to remember that in everything I do."

    What kind of accounts/projects do you currently work on?

    "I'm currently working on the Subaru new vehicle launch team—which essentially means that I work with a team of brilliant people who make amazing ads for the Subaru brand. We make everything from national TV spots to local newspaper ads. It's fun because the work my team and I do gets seen by consumers on both a national and local level, which makes it easier to explain to my family what I actually do…sort of."

    What's the best advice you've ever received?

    "Someone once told me to never take this industry too seriously. Actually more than one person has told me that. It's solid advice in an industry that can get more stress inducing than it needs to be. We're creating content. That's exciting and fun—it should rarely be stressful. We should be smart enough to find solutions that don’t require us to stress."

    What gets you excited to come to work every day?

    "My team. I love working in a team environment with people who are smarter than me and push me to be better. I've been lucky enough to work with some amazing people at a few different agencies. The people in the Minneapolis/St. Paul ad industry are a bunch of hilarious and crazy-smart professionals."

    What has been some of your proudest work?

    "Professionally, the work we did this past year with the launch of the 2015 Subaru WRX and STI was really exciting. It was an insanely challenging campaign, and something both the agency team and the client had never done before. It was 100% uncharted territory but we pulled it off, and it was awesome. Check it out at doubleurxxxproductions.com.

    Personally, I am crazy proud of the work a few of my friends and I have done to support awareness and research surrounding Alzheimer's disease. My very dear friend's mother was diagnosed with early onset Alzheimer's disease at the young age of 50, and she passed away in 2012 at just 60 years old. Together we have raised over $40,000 for the Alzheimer's Association through our annual event, 'The Memory Mixer—A Party to End Alzheimer's.' We host a silent auction at an upscale event to promote the Alzheimer's Association's mission-releated initiatives of care, support and research. This year will be the fifth annual event and our goal is to raise over $20,000. Mark your calendars for Saturday, November 22 at Target Field. Seriously, do it."

    Who is one person who has helped you get where you are? Or, one person you really look up to?

    "As cliché as it sounds, I have the very best parents a kid could ask for. They have always supported and challenged me to never stop fighting for what I wanted out of life, and it's entirely because of them that I am a semi-functioning adult. Thanks Mom and Dad :)

    I am also lucky enough to have a long list of amazing female role models, most notably all 11 of my aunts. Each one of them is unique in her own way, but they are all intelligent, strong, independent and genuinely kind women. Growing up surrounded by that kind of love and female empowerment has made me a better person and taught me that girls really can and do run the world."

    Anything you want to say to the Minnesota advertising, PR, marketing community?

    "Everyone, and I mean everyone, should come to the Fifth Annual Memory Mixer at Target Field on November 22. I promise you it will be the best night of your life. Tickets will go on sale in October."

  • The #Selfie Toaster

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    You are what you eat.

    And for $75, this could be all yours.

    www.burntimpressions.com/toasted-selfies.php#.U88urVY7feO

  • The Hold Steady Live on Conan

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    Nice to see some local legends/familiar faces grace the big stage on Conan O'Brien last night.

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