The aptly named "New Lab" is a new "retail design & innovation" agency that is setting up shop in downtown Minneapolis. Not only will they be an individual shop; but, they also will be serving as the creative portion in a strategic partnership with the Creative Partners Group vendor rep firm and Deep Dive category management. The goal of their shop is to "harness the power of new."
"New brands and brand experiences, new merchandising concepts, new products and product categories, and new approaches to leveraging technology to drive consumer engagement and business growth. We believe that the earlier New is introduced to a project or an organization, the greater impact it will have on effectiveness and efficiency. To make this possible we partner with clients to understand their businesses and processes, we identify opportunities and whitespace both internally and at retail, and develop comprehensive concepts and solutions." Check them out.