• The Hold Steady Live on Conan

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    Nice to see some local legends/familiar faces grace the big stage on Conan O'Brien last night.

  • Target Releases "In a Snap" App

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    Anyone out there obsessed with Target's Cartwheel app? Well, good news. This week, Target debuted its new image-recognition shopping app: In a Snap.

    In a Snap lets consumers easily shop Target products directly off the pages of magazines, catalogs and other printed materials. So say goodbye to scanning QR codes, looking up links or searching for product online or in store.

    By using the camera on your smartphone, In a Snap recognizes products and makes a “snap” sound to let you know when it's captured the item. Once captured, you can receive additional info about each product, making it easier to immediately purchase or keep in consideration for later on.

    It's free, too. So there's really nothing to lose. Check it out on the App Store.

    Here's more from Technology News:

  • #LiveInLevis

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    Now we're confused.

    At :20, Levi's definitely tells us to wash their jeans. Doesn't this, like, totally go against Levi Strauss CEO Chip Bergh recently telling us not to wash jeans?

    Credits:

    Client: Levi's
    Product: Levi's
    Director: Fredrik Bond
    Agency: FCB West Venice

  • Smell Like a Man from Head to Toe

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    Whether you’re a real human man or a fake human man, when you use all the Old Spice products all over your body, you will smell like more of a real human man than ever before.

    Credits:

    Client: Old Spice
    Product: Body Wash & Deodorant
    Director: Tom Kuntz
    Agency: Wieden & Kennedy/Portland

  • #32Under32 Interview: Kiera Jacobson, Copywriter at Target Creative

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    Today's 32 Under 32 interviewee is Kiera Jacobson, a copywriter at Target's internal ad agency.

    How do you think you approach your job differently than other people?

    "Every day I consider myself lucky to be doing what I’m doing. I love immersing myself in creative assignments, learning the target’s mindset and culture, getting my hands dirty with the team and coming up with ideas that hit the strategy. I like putting in the extra effort up front, because it makes for better work. I love getting the rest of the team rallied around it, too. If we’re all passionate about the work, we’re going to create work we love and others will love it, too."

    What kind of accounts/projects do you currently work on?

    "What’s great about working at Target Creative is that the brand we work on never changes, but the clients, the projects, the channels and my role change daily. In a single day I could be working on social campaigns, design partnerships, seasonal campaign tactics and more."

    What's the best advice you've ever received?

    “'Whatever you do, do it with enthusiasm.'"

    What gets you excited to come to work every day?

    "The people and the opportunities excite me. Every day I work with people who make me laugh and make me more creative. With so many talented people, and areas of expertise, Target Creative is truly a creative village. We love the brand, and we want to make great work together. It’s really fun to see what we can do. Sometimes we have to pinch ourselves."

    What has been some of your proudest work?

    "We worked on a Diversity and Inclusion spot a few years ago that hit home for me— probably because it went back to the people who make Target, Target. I loved telling peoples' stories, bringing them to life and making them collectively tell Target’s story. I’m also proud how Target’s Holiday 2013 campaign turned out. I developed its tone and voice and executed it across all channels. It was fun to see it come to life in all areas."

    Who is one person who has helped you get where you are? Or, one person you really look up to?

    "My parents introduced me to advertising. They helped get me to where I am and they are two people I continue to look up to. We talked about branding around the dinner table when I was growing up. My dad was always talking to us about what brands stood for and what make successful taglines. I’ll admit, as a kid, I wondered why he was telling me all of this. Now, I’m appreciative of everything he taught me. I understand why he was so passionate about branding. I love to talk with him about it. I’m so appreciative of my parents' support as I head down this familiar road. I’ve met and continue to meet so many amazingly talented people who have also helped me along the way and I also look up to."

    Anything you want to say to the Minnesota advertising, PR, marketing community?

    "Thanks for inspiring me to get in to this business. Let’s continue to inspire one another to make our work even better."

  • #RE2PECT

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    Love baseball or hate baseball, love Derek Jeter or hate Derek Jeter, this spot that aired during the All-Star Game is so good.

    No matter what hat you wear, tip it to The Captain.

    Credits:

    Client: Nike
    Product: Jordan Brand
    Director: Matt Aselton
    Agency: Wieden & Kennedy/NY

  • 2014–2015 Student Advertising Summit

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    Do you have an insatiable hunger for advertising, marketing or public relations? Yes? Perfect.

    Join the team behind the midwest’s largest networking event for students interested in the creative industry. The Student Advertising Summit (www.ad2sas.org) is an annual event that's been taking place for over a decade now. And it just keeps getting better.

    The Summit is an all-day event that attracts over 300 attendees from across the midwest, including college students, recent graduates, those in job transitions, freelancers, professionals and more.

    This event is organized by professional and student volunteers and designed to prepare students for their careers in advertising, marketing and communication-related fields.

    They're currently putting together the 2014–2015 SAS committee and are looking for savvy students to join their team. They'll be hiring interns in the following areas: Project Management, Account Management, PR/Social Media, Analytics, Creative/Copywriting and Brand Ambassador.

    For more information or to apply, please contact (attach your résumé to apply) studentadvertisingsummit@gmail.com.

    Applications are due on August 8!

  • Updated Cover Photo

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    We put out the call for photographers to submit some of their favorite shots to be considered for our Facebook and Twitter cover photos.

    We received a crap-load of awesome pics. But we're running with this one from our friend Jack Hellie.

    Thanks for the submission, Jack!

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