Today's 32 Under 32 interviewee is Kiera Jacobson, a copywriter at Target's internal ad agency.
How do you think you approach your job differently than other people?
"Every day I consider myself lucky to be doing what I’m doing. I love immersing myself in creative assignments, learning the target’s mindset and culture, getting my hands dirty with the team and coming up with ideas that hit the strategy. I like putting in the extra effort up front, because it makes for better work. I love getting the rest of the team rallied around it, too. If we’re all passionate about the work, we’re going to create work we love and others will love it, too."
What kind of accounts/projects do you currently work on?
"What’s great about working at Target Creative is that the brand we work on never changes, but the clients, the projects, the channels and my role change daily. In a single day I could be working on social campaigns, design partnerships, seasonal campaign tactics and more."
What's the best advice you've ever received?
“'Whatever you do, do it with enthusiasm.'"
What gets you excited to come to work every day?
"The people and the opportunities excite me. Every day I work with people who make me laugh and make me more creative. With so many talented people, and areas of expertise, Target Creative is truly a creative village. We love the brand, and we want to make great work together. It’s really fun to see what we can do. Sometimes we have to pinch ourselves."
What has been some of your proudest work?
"We worked on a Diversity and Inclusion spot a few years ago that hit home for me— probably because it went back to the people who make Target, Target. I loved telling peoples' stories, bringing them to life and making them collectively tell Target’s story. I’m also proud how Target’s Holiday 2013 campaign turned out. I developed its tone and voice and executed it across all channels. It was fun to see it come to life in all areas."
Who is one person who has helped you get where you are? Or, one person you really look up to?
"My parents introduced me to advertising. They helped get me to where I am and they are two people I continue to look up to. We talked about branding around the dinner table when I was growing up. My dad was always talking to us about what brands stood for and what make successful taglines. I’ll admit, as a kid, I wondered why he was telling me all of this. Now, I’m appreciative of everything he taught me. I understand why he was so passionate about branding. I love to talk with him about it. I’m so appreciative of my parents' support as I head down this familiar road. I’ve met and continue to meet so many amazingly talented people who have also helped me along the way and I also look up to."
Anything you want to say to the Minnesota advertising, PR, marketing community?
"Thanks for inspiring me to get in to this business. Let’s continue to inspire one another to make our work even better."