• Fresh Meat Friday: Jake Nelsen

    / Comments (0)

    Get ready, we're about to share another one of the top young creatives in the Twin Cities. If you, or a youngin' you know, have roughly between 0-5 years of professional experience and a fantastic book. For all the glory send the info to: mpls@theegotist.com

    Our fresh cut this week is a skateboarder, an electro-plate polisher, an avid motocross racer, a digital designer, and an art director. Twin Cities meet Jake Nelsen, an art director at 3e — The Life Time Agency. When we asked Jake how he ended up in the creative field he told us, "As a kid, I was always involved in the arts — from drawing comic book characters to dabbling with Microsoft Paint to just getting my hands dirty and creating. Then, as I got older, I was really inspired by my love of skateboarding — from skateboarding decks to magazines. It was all great designed that made me want to dive more into it." From there he got his start in the industry earning his degree in design at the Art Institutes International Minnesota. Jake first got his feet wet working as a digital design intern at Periscope followed by a digital designer at Martin Williams before landing in his current post at 3e.

    We were inspired to showcase Jake because we loved his eye for design along with his intuitive approach to digital thinking. We also love the level of passion that is evident when looking through his growing body of work. Best of all though is the apparent versatility evident in his thinking as seen in his wide range of creative problems solved from spreading conversation about a burger to selling mattresses through helping consumer live better lives to selling punk rocker shows through a hot new band. Nice. What are Jake's goals for the future? He told us, "I thrive off working with amazingly talented people, and want to continue doing work that pushes myself, others, and the brands we support. Beyond design, I want to have heavier involvement within the creative community by inspiring and guiding younger creatives." Very cool.

    Check out more of Jake's work after the jump. Also check out our last two features: Kelsie Klaustermeier, a dual Graphic Design and Advertising major at the University of Minnesota and Ethan Wiese, a design intern at the MacPhail Center for Music.

    Red Robin
    The website allowed customers to share their love of this perfect patty via Twitter. Each week, one winning Tweet would be selected — with a grand-prize burger fan being selected at the very end — earning them more delicious grub from Red Robin.

  • Men Waxing their Balls for Cancer

    / Comments (0)

    This is for real people. In a collaboration between Crush and BBDO, they created a pretty memorable PSA for getting tested for testicular cancer in Canada. The concept rests on the line, "Expose your balls, so you can check 'em regularly" and features men going the extra mile to achieve that.

    "Not-The-Sac Wax" Testicular Cancer Canada - Crush & BBDO

  • Minneapolis was Named the 7th Most Innovative City in the Country

    / Comments (0)

    We know you know that we all rock; but, it is nice to get a third party reminder every once in a while, right? Regardless, INC. magazine recently ran a study to determine the most innovative cities in the country by looking at which metro area dominates in the number of utility patents (for a new invention or process) received since 2000. Not surprisingly we pulled into the top ten rank at number seven behind only Silicon Valley, New York City, San Francisco, Los Angeles, Boston, and Chicago with a nice 28,088 patents. These innovation cities create an "ecosystem effect," says Steven Pedigo, a director at the Creative Class Group, an advisory group founded by urban theorist Richard Florida. "It's a concentration of assets," Pedigo says. "Companies have everything they need to be successful: talent, capital, other firms." And there's nothing like a little competition to make you more resourceful.

    INC. also went a step further to determine what categories each top city dominates in and, not surprisingly, Minneapolis is first in Surgery (light, thermal, and electrical application), surgery (all types), and stock material. "The Twin Cities make up a big hub of medical patents, leading in classes involving surgical tools, prosthetics, and bandages. Many medical-device makers have operations in the area, including Medtronic and St. Jude Medical. And the Mayo Clinic is headquartered in nearby Rochester, Minnesota," stated INC. They continued, "The area also leads in so-called stock-material patents, which include adhesives and coatings (3M is in St. Paul)." Nice.

    "The Most Innovative Cities in America" INC.


  • Now Hiring in California: Senior Copywriter - Wells Fargo

    / Comments (0)

    Wells Fargo is hiring in Oakland, CA or Charlotte, NC: Senior Copywriter. Please Note: You must become a member to see jobs posted within the last three days.

  • Lunch Break Video: Organize Your Random, Creative Digital Life with Dragdis

    / Comments (1)

    You can thank us later.

    "Drag&Drop Anything Anywhere" Dragdis

  • The "32 Under 32" Deadline was Extended to April 7

    / Comments (1)

    If you were up all night stressing because you missed the chance to become this year's 32 under 32, the nightmare is over. You have one more week to throw your hat in the ring. After that, your window is closed and Ad 2's judges will review all entries in search of the top 32 professionals.

    For those that don't know, the "32 under 32" award celebrates those who stand out in the ad and design industry by demonstrating outstanding talent and work ethic. The award is sponsored by Ad 2, the young professionals segment of AdFed Minnesota. You're invited to nominate yourself or your peers who are age 32 and under. There is no limit to the number of people you can nominate. Be sure to get your nominations in soon though because the entry deadline is now April 7.

    The Judges
    Nancy Rice - Adjunct Professor at MCAD
    Kathy Umland - Director of Creative Operations at Martin Williams
    Lorenz Esguerra - EVP of Account Growth at Modern Climate
    Kat Duncan - Managing Partner at CLICK Talent
    Bob Thacker - Executive Director at Adopt a Classroom

  • Yeah, that Kind of Rich

    / Comments (0)

    Someday you could be a Steve thanks to the New York Lottery PowerBall in an ad by DDB New York.

    "Toast" New York Lottery PowerBall - DDB New York

    "Birthday" New York Lottery PowerBall - DDB New York

  • Now Hiring in Minneapolis: Internship Graphic Design - Capsule

    / Comments (0)

    Capsule is hiring in Minneapolis, MN: Internship Graphic Design. Please Note: You must become a member to see jobs posted within the last three days.

Rocket Fuel