We're close to halfway through our 32 Under 32 interviews. And today's is with the one and only Holly Spaeth.
How do you think you approach your job differently than other people?
"At Polaris we ask every person we interview if they have a passion and, if so, what is it. The interviewees often turn the question around—and my answer is my passion is my work. Don’t I sound like someone you really want to get stuck talking to at a party (let’s discuss Vine strategy and its place in corporations)? In all seriousness, this passion helps me approach work as a more fluid aspect of my life. I am completely enamored by the ever-changing digital space and how it can be utilized to do things better. This means I don’t mind working weekends, responding to late-night emails, or reading books written by online behaviorists while on vacation."
What kind of accounts/projects do you currently work on?
"I am incredibly fortunate and get to work on all Polaris product lines. The projects and work are different all the time and we do a nice job of covering our bases of asphalt, mud, dust, and snow."
What's the best advice you've ever received?
"An advisor once told me, 'Always have an opinion, but never be opinionated.' This has stuck with me and applies well to life and work. You want to stand for the direction you believe is right, but you always have to know when to hold ‘em, know when to fold ‘em, and know when to walk away (Thank you, Kenny Rogers).
What gets you excited to come to work every day?
"I work with some of the most talented, wonderful people, in a space that changes daily, on products that are beyond cool. You couldn’t make that not be exciting if you tried."
What has been some of your proudest work?
"Re-launching the iconic Indian Motorcycle brand during the Sturgis Motorcycle Rally in 2013. I grew up on Sturgis and motorcycles, and to help drive the digital execution of that launch is one of those career moments you remember forever."
Who is one person who has helped you get where you are? Or, one person you really look up to?
"I have been incredibly fortunate to have some amazing people enter my life. The list of people who helped get me to where I am today would be a mile long, but from a career aspect the first person that comes to mind is Chris Peterson. Chris taught me everything I know about sponsored search advertising and search engine optimization. He is a master digital marketer, a great teacher, a jam band aficionado, and just a good dude. Chris is currently the Vice President of Online Marketing at Versique Search & Consulting in St. Louis Park."
Anything you want to say to the Minnesota advertising, PR, marketing community?
"My dad always says, 'Brave men don’t live forever, but the cautious don’t live at all.' Don’t be afraid to be brave when it comes to work. Ask for the hard projects, raise your hand with ideas, fight for work you believe in, and remember sometimes bringing donuts really does do the trick."