First, after achieving success with Ferrara Candy Company’s Trolli brand, Periscope has just been named creative agency of record for another Ferrara Candy Company brand, Brach’s. “We cannot wait to reinvigorate the iconic Brach’s brand with Periscope,” said Mark Riegel, Marketing Director for Brach’s. “They’ve proven their passion for connecting in a meaningful way with the right consumer through their great creative work on Trolli, the #1 selling gummi worms in the United States.” The assignment includes a rebrand, new website, social media campaign, and the launch of six new Brach’s products. “Working with Ferrara Candy Company has truly been a sweet treat,” said Periscope President and CEO Greg Kurowski. “Strategic and creative thinking plus proven results with Trolli is really what helped win the day.”
Second, Modern Climate has been selected as agency of record for Heggies Pizza. Their assignment include strategic planning, brand identity, social, digital, and traditional communications. “We at Heggies have worked tirelessly to build our brand through product quality and customer service. We recognize that we have reached a level of maturity where it is time to leverage our company’s growth and success with a focused marketing strategy.” said Shawn Dockter, owner of the Minnesota-based business. “We interviewed a dozen or so companies in the Twin Cities area and came away convinced that Modern Climate were the right people to create and implement that strategy for us.” With it’s roots in northern Minnesota and a reputation of creating topping-heavy hand-made frozen pizza, Heggies has become a brand with a cult-like following of enthusiasts and loyalists. “We’re excited about the opportunity to work with this iconic brand.” says Brian Hurley, Creative Director. “There’s something special in the DNA of Heggies.”
Third, Olson's account of roughly four year, Northwestern Mutual, has put its creative account into review and the agency has decided to not defend the business. A Northwestern Mutual spokeswoman confirmed word of the review, saying the company is "in the early process of looking at new creative agencies for our future needs." The process will be managed internally. Northwestern Mutual's media agency, Spark, will not be affected. Olson created the TV ads now on the air for Northwestern Mutual but said the client did not plan further TV work soon. "Northwestern Mutual recently informed us that it will not be producing any more television ads in 2014 as they intend to air the creative we released earlier this month for the remainder of the year," the agency said in a statement. "We've enjoyed a long and mutually beneficial relationship, which culminated in them selling more insurance policies in 2012 than in any prior year, and besting even that record in 2013 when they boosted sales by another 8%. We're proud of our part in those results and are thankful for the opportunity to have worked on their great brand."
Fourth, Griffin Archer has been selected to server as the creative agency of record on the Magic Straws account. Griffin Archer will lead brand planning, creative development, media, and public relations across all communication channels. Magic Straws, maker of milk-flavoring straws, is expecting growth through the launch of a new umbrella brand, Milk Magic, that will expand offerings in the milk and beverage enhancement categories. Magic Straws, sold in Target and Walmart, among other national retailers, is an innovative brand committed to helping parents make healthy beverage choices for their kids. “Magic Straws is not only a brand full of personality, but a brand full of benefits, being all-natural and low in sugar,” said Kelly Thompson, president and chief strategy officer at Griffin Archer. “We look forward to bringing both aspects of the brand into the cultural conversation as a solution.”
Fifth, Lola Red PR added the Dirty Girl Mud Run and Fruit2O to their client mix. The Dirty Girl Mud Run event is the original women-only national 5K mud runseries and Fruit2O is a creator of naturally flavored waters. Lola Red PR will execute national and regional media relations for Dirty Girl Mud Run in 25 markets to drive registrations, build teams, and increase brand awareness. As a part of Fruit2O’s nationwide campaign, Lola Red PR will build brand awareness and introduce new products to national, regional, and trade media outlets. “We are thrilled to engage Lola Red PR for our new product launch, given their success obtaining lifestyle media placements,” says Brooke Niehoff, Assistant Brand Manager at Sunny Delight Beverages Co. “We feel that we will be able to sustain a consistent buzz throughout the country with Lola Red’s unique and effective approach to media relations.”
Sixth, Bercom, the national manufacturer of the HANDy Paint Pail, HANDy Paint Tray, and other products has chosen Maccabee Public Relations as its agency for media relations, social media marketing, and communications.