• #32Under32 Interview: Kiera Jacobson, Copywriter at Target Creative

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    Today's 32 Under 32 interviewee is Kiera Jacobson, a copywriter at Target's internal ad agency.

    How do you think you approach your job differently than other people?

    "Every day I consider myself lucky to be doing what I’m doing. I love immersing myself in creative assignments, learning the target’s mindset and culture, getting my hands dirty with the team and coming up with ideas that hit the strategy. I like putting in the extra effort up front, because it makes for better work. I love getting the rest of the team rallied around it, too. If we’re all passionate about the work, we’re going to create work we love and others will love it, too."

    What kind of accounts/projects do you currently work on?

    "What’s great about working at Target Creative is that the brand we work on never changes, but the clients, the projects, the channels and my role change daily. In a single day I could be working on social campaigns, design partnerships, seasonal campaign tactics and more."

    What's the best advice you've ever received?

    “'Whatever you do, do it with enthusiasm.'"

    What gets you excited to come to work every day?

    "The people and the opportunities excite me. Every day I work with people who make me laugh and make me more creative. With so many talented people, and areas of expertise, Target Creative is truly a creative village. We love the brand, and we want to make great work together. It’s really fun to see what we can do. Sometimes we have to pinch ourselves."

    What has been some of your proudest work?

    "We worked on a Diversity and Inclusion spot a few years ago that hit home for me— probably because it went back to the people who make Target, Target. I loved telling peoples' stories, bringing them to life and making them collectively tell Target’s story. I’m also proud how Target’s Holiday 2013 campaign turned out. I developed its tone and voice and executed it across all channels. It was fun to see it come to life in all areas."

    Who is one person who has helped you get where you are? Or, one person you really look up to?

    "My parents introduced me to advertising. They helped get me to where I am and they are two people I continue to look up to. We talked about branding around the dinner table when I was growing up. My dad was always talking to us about what brands stood for and what make successful taglines. I’ll admit, as a kid, I wondered why he was telling me all of this. Now, I’m appreciative of everything he taught me. I understand why he was so passionate about branding. I love to talk with him about it. I’m so appreciative of my parents' support as I head down this familiar road. I’ve met and continue to meet so many amazingly talented people who have also helped me along the way and I also look up to."

    Anything you want to say to the Minnesota advertising, PR, marketing community?

    "Thanks for inspiring me to get in to this business. Let’s continue to inspire one another to make our work even better."

  • #RE2PECT

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    Love baseball or hate baseball, love Derek Jeter or hate Derek Jeter, this spot that aired during the All-Star Game is so good.

    No matter what hat you wear, tip it to The Captain.


    Client: Nike
    Product: Jordan Brand
    Director: Matt Aselton
    Agency: Wieden & Kennedy/NY

  • 2014–2015 Student Advertising Summit

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    Do you have an insatiable hunger for advertising, marketing or public relations? Yes? Perfect.

    Join the team behind the midwest’s largest networking event for students interested in the creative industry. The Student Advertising Summit (www.ad2sas.org) is an annual event that's been taking place for over a decade now. And it just keeps getting better.

    The Summit is an all-day event that attracts over 300 attendees from across the midwest, including college students, recent graduates, those in job transitions, freelancers, professionals and more.

    This event is organized by professional and student volunteers and designed to prepare students for their careers in advertising, marketing and communication-related fields.

    They're currently putting together the 2014–2015 SAS committee and are looking for savvy students to join their team. They'll be hiring interns in the following areas: Project Management, Account Management, PR/Social Media, Analytics, Creative/Copywriting and Brand Ambassador.

    For more information or to apply, please contact (attach your résumé to apply) studentadvertisingsummit@gmail.com.

    Applications are due on August 8!

  • Updated Cover Photo

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    We put out the call for photographers to submit some of their favorite shots to be considered for our Facebook and Twitter cover photos.

    We received a crap-load of awesome pics. But we're running with this one from our friend Jack Hellie.

    Thanks for the submission, Jack!

  • Quentin vs. Coen

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    Spoke Art out of San Fran is an art space specializing in new contemporary painting, sculpture and illustration. Their latest offering is insanely badass.

    An art show paying tribute to the films of Quentin Tarantino and The Coen Brothers? Yes, please.

    If you just so happen to be on the left coast before week's end, swing by Spoke Art to check this out in person. If not, this'll have to suffice.

    Check out more of the collection right this way: http://store.spoke-art.com/collections/quentin-vs-coen-prints

  • Kids Cursing in Movies

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    Good shit.

  • #32Under32 Interview: Joe Anderson, Design Director at KNOCK

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    This week's 32 Under 32 interview is with Joe Anderson of KNOCK fame.

    How do you think you approach your job differently than other people?

    "Differently? I am not really sure how I approach my work any differently from others. I really try to make each project I work on fun and interesting, which I hope is conveyed in the final project. I think this industry requires creativity, which by nature, should be really fun."

    What kind of accounts/projects do you currently work on?

    "Let's see, I am currently working on the Season 11 materials for the Minnesota RollerGirls, a business system for the Maslon Law Firm and a handful of projects for Target."

    What's the best advice you've ever received?

    "For some reason, this question makes me feel like I'm giving away trade secrets or something. The advice that stands out the most is the words my dad used to live by, not necessarily design specific.

    'It is better to come play and lose than to not come play at all.'"

    What gets you excited to come to work every day?

    "To be perfectly honest, since the birth of my daughter three weeks ago, coming to work every morning has been really tough. I mostly just want to hang out with her and my wife … rock some tummy time or go on walks … don't tell my bosses that little tidbit, though. In all honesty, what makes this line of work really fun is the fact that it IS really fun. I get to draw, create, make, talk, sell, present and then do it all again and again. Each pass teaching me more and along the way. This job is ever-changing, the people in it are inspiring AND the place I work embraces every aspect of it."

    What has been some of your proudest work?

    "I guess I have to say the Handsome Cycles flagship store in the North Loop. It was crazy/amazing to work on and has gained a lot of recognition, which is nice. What really made it so fun to work on was working with both the Handsome team and the team at KNOCK, and how we went about problem-solving and developing the overall look of the space. During the project, I remember my wife asking me what my day looks like. The response was often, 'I have to run to Home Depot or a salvage yard.' She would laugh and remark, 'Junkyards and tools, this has to be your dream project.'"

    Who is one person who has helped you get where you are? Or, one person you really look up to?

    "My wife. She keeps egging me on. Just think if she were a drug dealer… Terrifying."

    Anything you want to say to the Minnesota advertising, PR, marketing community?

    "I'm really proud to be a part of the amazing creative community here in Minnesota."

  • The Great Agency Adventure—#TGAA

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    Steve Taylor, a copywriter out of Cleveland, is introducing us to The Great Agency Adventure.

    As of December 1, 2013, Steve has been journeying across the US at a rate of one agency per month. In all, he will be visiting 14 agencies in 14 different cities.

    As his project continues, he's doing everything in his power to gain more exposure for these agencies, his sponsors and the project itself.

    His hope is that his project will help better inform creatives on where they would like to take their careers and what cities would best suit their goals and personalities. He feels too many people limit their options and he's looking to break the mold wide open to show a nation of possibilities.

    While Steve is still in the process of securing his final agency, the project's complete timeline is as follows:

    Cleveland: December 1–29 at Recess Creative

    Boston: January 3–31 at BEAM Interactive

    New York: February 4–28 at We Are Social

    Philadelphia: March 4–28 at Red Tettemer O'Connell + Partners

    Charlotte: April 2–May 1 at BooneOakley

    Memphis: May 6–30 at Red Deluxe

    St. Louis: June 3–27 at Boxing Clever

    Chicago: July 1–31 at TRIS3CT

    Minneapolis: August 5–29 at Campbell Mithun

    Austin: September 3–October 2 at 97 Degrees West

    Seattle: October 7–31 at Wunderman

    Portland: November 4–28 at Pollinate

    San Francisco: December 2–23 at Evolution Bureau

    Los Angeles: January 5–30 (2015) TBD

    Follow along with #TGAA or visit Steve's website: http://thegreatagencyadventure.com

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