People's Choice voting has ended

Friday night, 11/11/11, The Show tradition continues. (Bought your ticket yet? What are you waiting for.)

This year brings an unexpected addition to the usual Bronze, Silver and Gold push pin line up: a one-of-a-kind, deliciously Egotistical, PEOPLE’S CHOICE BLACK PIN. The winner will be announced on Friday night.

Each of this year’s Judges picked one favorite, from over 1,100 entries. From those five favorites, you need to choose one. Each judge’s rationale and the work they chose is listed below.

2 Million Hearts - St. Jude Medical // Agency: Modern Climate
Judge: Keith Greenstein, Creative Director, Boone Oakley
"There are some subjects that are just way too easy to make boring. Mechanical Heart Valves. See how easy that was? And yet, not only did this beautifully-crafted piece move me, it stuck with me. So much so that after only one viewing I was able to quote it. Keep in mind, it's seven and a half minutes long (and I'm not very bright.) But, I'll never forget when that hard-as-nails bald dude says, "I wouldn't-a had my children; I wouldn't-a had my grandchildren. I don't know what other kudos I could give you people. Holy hell."

BluDot Swap Meet website // Agency: mono
Judge: Nancy Vonk, Co-Chief Creative Officer, Ogilvy Toronto
"I loved the Bludot Swap Meet. A diabolically clever way to get boatloads of PR and win new fans for the brand. Probably sold some furniture along the way, too. You've gotta love the premise (swapping oddball talents/things for something you covet in the catalog). Many minutes of fun surveying bids like Jesus toast, get out of Hell free, No-kill taxidermy, fighting douche-baggery...Great idea + awesome design = gold.”

Never Settle For Less - H&R Block // Agency: Fallon
Judge: Suzana Apelbaum, Executive Creative Director
, Strawberryfrog New York
"This campaign does an amazing job at getting people interested (and even excited) about a usually dry and boring topic. The idea of demonstrating how H&R can really work was beautifully explored in several channels, making the most out of each interaction with the audience. Also, I have a special empathy for campaigns that are able to go beyond advertising, ending up being a relevant service that truly benefits society."

Oven Bus Shelter - Caribou Coffee // Agency: Colle+McVoy
Judge: Cal McCallister, Principle, Creative Director, Wexley School for Girls
"This was one of my favorite pieces in the show because it was probably the best combination of a targeted piece with great creative. People who probably skipped breakfast, like I usually do, running late, like I usually do, in the cold, like I often am, with an immediate reward, like I usually don’t get from a bus shelter. I am always impressed with smart first, creative second.”

 

Snuggle Muffin - Northern Tool & Equipment // Agency: Hunt Adkins
Judge: Matt Hawley, Vice President-Creative, 
The Integer Group
"Radio may be a dying medium and possibly a lost art, but when it's done well, it can be truly great. I'll admit that I was a bit surprised when I found myself choosing a spot called 'Snuggle Muffin' as my judge's choice, but I believe it captures what’s great about both radio and classic guy humor. The spot is great theater of the mind and finds a way to make territory that has been retread millions of times seem strangely fresh. Besides, I had to pick it. It makes me laugh every time I listen to it."