We love seeing new client wins in the local community and we're excited to report that Fallon has taken home Henkel Loctite super glue. According to AdWeek Fallon, "outstripped a long list of finalists to claim a spot of Henkel's creative roster—as lead agency on the company's Loctite brand of adhesives." The other finalist agencies that were in the running included DDB Chicago, Barton F. Graf 9000, Red Tettemer + Partners, Marcus Thomas, and the incumbent, Cramer-Krasselt. Their media spending is expected to exceed $10 million next year.
Fallon is charged with developing traditional ads, digital advertising, social media efforts, retail marketing, and events. “Loctite is in everything,” said Jeff Kling, CCO at Fallon in Minneapolis. “It holds planes together. Your phone is full of it. And yet consumers don’t know the brand. We’ll change that.”