With the rise of the use of Instagram video and Vine by consumers there now is ample space to reinvent some of the ways that brands interact with and market to individuals. On top of that, they both serve as a great resource for inspiration as, on each, the communities continue to try to one up each other and produce something that is unique, new, and (sometimes) extremely funny. Here are just a few of our favorites examples from last week that showcase the drastic range in the type of content one can expect to see. If you come across any great social videos send them our way at: firstname.lastname@example.org
Instagram: "#tbt Valery Rozov being... Valery Rozov." Red Bull
Red Bull initially struggled with figuring out how to leverage Instagram's still relatively new video feature, until last week, when it scored a big win on the platform with nearly 32,000 likes on one post.
Vine: "Crayon Masterpiece" Lowes
Vine: "Did I just Fucking Witness this?"
Vine: "Getting Wild SS14 Preview" Marc Jacobs
Vine: "Eric and Winston: The Nerd Vandals"
Vine: "Tye Dye" Urban Outfitters