Ad agency Olson recently announced their acquisition of PulsePoint Group, an Austin-based management and digital consulting firm. The addition of PulsePoint’s strategic expertise is meant to further strengthen Olson’s well-established digital capabilities. Olson CEO John Partilla said Olson chose PulsePoint because of the caliber of the agency’s talent, a client list that includes blue-chip brands such as Toyota, Novartis and Delta Air Lines, and its proprietary tools such as the cloud-based Social Media Accelerator application, which helps marketers develop strategic social media plans to achieve specific campaign objectives. The deal pushes Olson’s total revenue past $100 million, that size ranks Olson in the top five independent agencies by digital revenue.
To top that off, Olson also relaunched their agency website with a streamlined design that focuses first and for most on the work. Designed with mobile in mind first, the site features a carousel of short videos displaying highlights of their campaign work along with a long scroll layout. The greatest nod to their mobile focus is the streamlined simplistic desktop browser menu that is more often seen on mobile browser sizes.