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  • Try/Apt is Fighting for Blind People's Rights in Norway

    May 17th, 2013 / Comments (0)

    The Norwegian Association of the Blind's "main objective is to achieve equal opportunities and status in society for people with visual impairment - and other groups of disabled people." They recently partnered with agencies Try/Apt to launch a new campaign raising awareness and shifting the conversation from the annoyance of allowing dogs into commonly barred places to the fact that it could of been much worse.

    "Could Have Been Worse" Norwegian Association of the Blind - Try/Apt

  • Local Haberman Landed a New Account

    May 17th, 2013 / Comments (0)

    Late July Organic Snacks has selected Haberman to handle the company’s social marketing and new 2013 campaign. Late July is celebrating its 10th year of making organic, non-GMO snacks that the whole family can enjoy. “Like Late July, Haberman is an independent, founder-driven company with a passion and a purpose, so we felt an immediate bond,” said Nicole Bernard Dawes, co-Founder and CEO, Late July Organic Snacks. “Haberman understands the meaning and importance of real, great tasting food — with its depth of experience in the organic food category, we know Haberman shares our beliefs and understands our vision.”

    “Haberman adores what Late July stands for — how it’s pioneering the availability of healthier food choices,” said Fred Haberman, co-founder and CEO, Haberman. “It’s a perfect fit. . .We’re both working to do good in the world — and we share an abiding love of healthy, tasty snacks.” Late July Organic Snacks, Barnstable, MA, is an independent, family-owned company with a mission is to ensure future generations of families always have access to delicious food — free from GMOs, toxic persistent pesticides, and antibiotics. Founded in 2003 by Nicole Bernard Dawes and her late father, Steve Bernard, Late July is celebrating its 10th anniversary in 2013.

  • Lunch Break Video: Final Section of the One World Trade Center Spire

    May 16th, 2013 / Comments (0)

    This is amazing! The installation of the uppermost section of the One World Trade Center spire was captured in a vertigo-inducing video with a GoPro camera. The video is somewhat lengthy, but you can skip ahead to the moment workers fix the segment in place, and catch a breathtaking fisheye view of Lower Manhattan at the same time. The spire was put in place on May 10, 2013.

    "Spire WTC Final Segment Lift GoPro"

  • Event Tomorrow: U of M Graduating Designer's "Spectrum" Portfolio Show

    May 16th, 2013 / Comments (0)

    The University of Minnesota is holding their Spectrum portfolio show tomorrow, May 17, from 5:30-8:30pm for all of their graduating MFA and Undergraduate design students. You can also pre-check out some of their nice work via the portfolio show's website. A lot of young talent with some nice work so give it a gander and head on down tomorrow. For all of the details and directions head to their website.

  • Walker Art Center's Awesome New Responsive GPS-Triggered Website

    May 16th, 2013 / Comments (2)

    This summer marks a major milestone for the Minneapolis Sculpture Garden because it is turning 25-years-old and continue to be one of the country’s premiere public sculpture parks. In honor of the celebration, the Walker Art Center's New Media team created a brand new website for the garden that also functions as a fully responsive “web app." The new site is outfitted with a GPS-capable map, audio tour, video interviews, and short snippets called “fun facts” to create an on-demand tool for exploration in the garden. One of the most exciting features is the new 25th Anniversary Audio Tour called Community Voices. Last summer they recorded interviews in the garden with community members, first-time visitors, and some local celebrities, and it’s all come together in this tour to present a fantastic audio snapshot of just how special the garden is to people. Of course, they didn’t neglect their desktop visitors, but the site’s focus remains on getting people to the garden. For those unable to experience it physically (or for those frigid winter months), the new website provides a browsable interface to familiar favorites and up-to-date acquisitions and commissions. Check it out.

  • Original Prints Made Using the Last 50 White Kit Kat Bars by JWT

    May 16th, 2013 / Comments (0)

    The Limited Edition KIT KAT White was so popular in Syndey that they were running out fast. The challenge for JWT, Sydney was to make the love for the product outlast the product itself, to promote talkability of the brand. So the agency created "The Final Fifty: 50 Unique Pieces of Poster Art" made from the last 50 bars off the production line. Each one was hand crafted by renowned illustrator Mike Watt, who turned the melted chocolate from the final bars into preserved timeless works of art that were showcased online and in an exhibition.

    "The Final Fifty" Kit Kat - JWT

  • Duffy's Really Nice and Much Needed Rebrand of the Mall of America

    May 16th, 2013 / Comments (1)

    Local design studio Duffy & Partners recently finished a rebrand project for one of the bigger and more iconic tourist attractions in the state, Mall of America. We don't know about you; but, we though the mall was in dire need of it for a while now and we're loving the simple, colorful identity system created by Duffy. The design studio wanted to tap into the fact that, over the years, the mall has become much more than just a shopping destination. "The power of design is realized when a business challenge is solved. For Mall of America, we knew we had to harness the dynamism of their unique experience, the equity found in their American ingenuity and embrace all the 'new' that is their DNA. This dynamic identity system is a direct reflection of their invitation to the world to experience America's leading retail and entertainment destination," said Joe Duffy, founder and CD at Duffy & Partners.

    If ever an assignment begged for a dynamic identity system this seemed to be the one. “Mall of America is never static,” said Maureen Bausch, Mall of America executive vice president of business development. “We are always new, constantly changing to offer the latest, hottest and most memorable experiences for our guests. Therefore, we are moving away from a static logo and incorporating a dynamic colorful design, making use of innovative digital media.” The system is built with the intent to move, morph, wrap, celebrate, and highlight.

    "Mall of America Rebrand" Duffy & Partners

  • A Beautiful New Spot for Natural Gas

    May 16th, 2013 / Comments (0)

    Outside of the Super Bowl, you just don't see too many epic, big-budget ads being made much anymore. That's one of the reasons we were liking this really nicely art directed spot by director Mark Toia for Natural Gas in Australia. We just wish it wasn't for an energy alternative that wreaks so much havoc on the environment during drilling as seen in the documentary, "Gasland."

    "The Natural Choice" Natural Gas Australia - Mark Toia

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