Kudos to Daniel Fisher and Richard Brim of adam&eveDBB who managed to persuade Harvey Nichols to break through the holiday cheese clutter and subvert the spirit of the season with their "Sorry, I Spent It On Myself" range. It constitutes a series of throw away presents (think a bag of gravel or some toothpicks) with an explanatory apology that the giver had splurged their Christmas cash on the person who really matters at this time of year – themselves. There’s also a great ad by the agency and a video by James Day which lampoons saccharine festive ads by showcasing these mundane offerings over a sickly sweet Silent Night instrumental.
"Sorry, I Spent It On Myself" Harvey Nichols - adam&eveDBB
"Sorry I Spent It On Myself Gift Collection" Harvey Nichols - adam&eveDBB