The new Fiat 500L has the biggest glass rooftop in its category and they partnered with Leo Burnett to get the word out in Germany. The agency decided to take an interesting spin on featuring this by placing a kid in the backseat with his new pet hamster. Then watch what happens.
The Norwegian Association of the Blind's "main objective is to achieve equal opportunities and status in society for people with visual impairment - and other groups of disabled people." They recently partnered with agencies Try/Apt to launch a new campaign raising awareness and shifting the conversation from the annoyance of allowing dogs into commonly barred places to the fact that it could of been much worse.
"Could Have Been Worse" Norwegian Association of the Blind - Try/Apt
This is amazing! The installation of the uppermost section of the One World Trade Center spire was captured in a vertigo-inducing video with a GoPro camera. The video is somewhat lengthy, but you can skip ahead to the moment workers fix the segment in place, and catch a breathtaking fisheye view of Lower Manhattan at the same time. The spire was put in place on May 10, 2013.
The Limited Edition KIT KAT White was so popular in Syndey that they were running out fast. The challenge for JWT, Sydney was to make the love for the product outlast the product itself, to promote talkability of the brand. So the agency created "The Final Fifty: 50 Unique Pieces of Poster Art" made from the last 50 bars off the production line. Each one was hand crafted by renowned illustrator Mike Watt, who turned the melted chocolate from the final bars into preserved timeless works of art that were showcased online and in an exhibition.
Outside of the Super Bowl, you just don't see too many epic, big-budget ads being made much anymore. That's one of the reasons we were liking this really nicely art directed spot by director Mark Toia for Natural Gas in Australia. We just wish it wasn't for an energy alternative that wreaks so much havoc on the environment during drilling as seen in the documentary, "Gasland."
"The Natural Choice" Natural Gas Australia - Mark Toia
FedEx is offering a new service that allows for customers to better manage the delivery of their packages by choosing the date, time, and place for delivery. They created this with the hope that people will no longer have to play the game of trying to be in two places at once as often happens with cable, fixing something at the house, or waiting for a special package. They partnered with their ad agency BBDO New York to help market this new service offering. Enjoy.
When The Martin Agency was tasked with marketing Oreo cookies they went about creating a nicely animated anthem spot for the cookie that celebrates its "Wonderfilled" good flavor. The Oreo is so good in fact that it starts making even the most classic of evil characters go good.