One of the many great things that we love about the ad, design, and creative communities in the Twin Cities is how involved we are as whole in our local chapters, volunteer organizations, mentorships, and more. One of those organizations, of course, being AdFed Minnesota and the younger focused Ad2 who are probably best known for their annual "The Show" awards event. Yet, one thing (or rather two) felt off about the organization which was their aged website(s) and the rather largely needed updates to user flow, aesthetic, and technology. Well, Twin Cities, the day has finally come.
AdFed/Ad2 Minnesota recently announced the launch of their new website that was created by Digitaria who did the strategy, UX, and design while the build was handled by Software for Good. Leaping far ahead from where AdFed MN was, Digitaria designed the site to start with big full bleed imagery and large callouts about their top upcoming six events, one of the key pieces of the organization. As you scroll down you get a great feed of event recaps and tidbits that use to be otherwise hard to find. On top of that they updated their blog section and revamped their community tab that serves as a nice showcase of the various agencies in town with internal photography. They even went as far as to give an overview timeline of advertising in Minnesota and to top it all off it's built to be browser responsive. Nice work.
AdFed Minnesota's New Website