Local digital shop space150 recently launched a large new digital campaign titled, "Fandamentals" promoting March Madness at Buffalo Wild Wings. The work follows the recently introduced, popular TV character, Coach. "Coach is a throwback to a simpler time. He’s from an era before the size of an athletes’ contract were only surpassed by their egos (or rap sheets). Coach values teamwork, hard work, but never guesswork (especially when it comes to filling out your brackets)." space150 generated a responsive site featuring a series of as-seen-on-TV instructional videos. Subject matter covers everything from how to watch a bunch of games at the same time, celebration techniques, tournament terminology, and beyond.
"Fandamentals" Buffalo Wild Wings - space150
"Celebration Success" Buffalo Wild Wings - space150
"Multi-task Training" Buffalo Wild Wings - space150
"Cinderella Spotting" Buffalo Wild Wings - space150
"Winning Gracefully" Buffalo Wild Wings - space150