• BBH NY's Epic, Live-Action Ad for the inFAMOUS Second Son Video Game

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    Sony PS4's wildly successful, exclusive game inFamous Second Son is coming out with their third iteration and they hired on BBH New York to get the word out. The agency ended up pulling out all the stops with a truly epic live-action spot that gives the game's theme a cool, gritty realness that appeals to even out team (a group of non-gamers). The spot “depicts a locked-down city of Seattle where the superhuman protagonist, Delsin Rowe, fights back against the oppressive Department of Unified Protection (DUP).” Rowe is depicted in the ad by a somewhat passable lookalike in his trademark red cap, trailed by the DUP. Very cool.

    "inFAMOUS Second Son" Playstation - BBH NY

  • Now Hiring in Minneapolis: Copywriter - Riley Hayes

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    Riley Hayes is hiring in Minneapolis, MN: Copywriter. Please Note: You must become a member to see jobs posted within the last three days.

  • space150's Fun New March Madness Campaign for Buffalo Wild Wings

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    Local digital shop space150 recently launched a large new digital campaign titled, "Fandamentals" promoting March Madness at Buffalo Wild Wings. The work follows the recently introduced, popular TV character, Coach. "Coach is a throwback to a simpler time. He’s from an era before the size of an athletes’ contract were only surpassed by their egos (or rap sheets). Coach values teamwork, hard work, but never guesswork (especially when it comes to filling out your brackets)." space150 generated a responsive site featuring a series of as-seen-on-TV instructional videos. Subject matter covers everything from how to watch a bunch of games at the same time, celebration techniques, tournament terminology, and beyond.

    "Fandamentals" Buffalo Wild Wings - space150

    "Celebration Success" Buffalo Wild Wings - space150

    "Multi-task Training" Buffalo Wild Wings - space150

    "Cinderella Spotting" Buffalo Wild Wings - space150

    "Winning Gracefully" Buffalo Wild Wings - space150

  • Honey Maid's Radical, Politically Charged Spot "This is Wholesome"

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    Honey Maid's ad agency Droga5 took what local company General Mills was doing with Cheerios and agency Zeus Jones was doing with Betty Crocker to promote modern families in a healthy way and raised the bar one step further. Not only did Honey Maid showcase loving families with two gay dads, a single father, and a military father; but, they created a spot specifically focused on how each family works from their perspective. We certainly are embarking on an interesting time in advertising where brands are taking a cue from the millennial consumers that they're going after and taking a stand for progressive values.

    "Honey Maid Documentary: Dad & Papa" Honey Maid - Droga5

    "Honey Maid Documentary: Team of Two" Honey Maid - Droga5

    "Honey Maid Documentary: Time Away" Honey Maid - Droga5

  • E*TRADE Baby Quits!

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    E*TRADE has used the successful "E*TRADE Baby" campaign for so long that it has become background noise during commercial breaks. In an attempt to revitalize the baby, or perhaps the agency trying to kill it off, they released a new spot showcasing the introduction of a talking cat and the baby making a proclamation of quitting.

    "E*TRADE Baby Quits!" E*TRADE

  • Meddlin' Monday: Ad Professionals on the Move

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    First, Digitaria focused on strengthening their account and development Teams with three new additions in their leadership group. Kent Hathaway joins the agency as their new VP of Account Strategy & Planning. Fresh from Target.com, Kent spent the past 7 years in a Senior Leadership role responsible for the digital experience, strategic planning, and execution of Target's mobile platforms and in-store digital experience. Also joining Kent as part of the Digitaria Account team is Steph Halvorson. Steph will be stepping in as an Account Director, and comes to the agency with digital experience through her time at both BBDO Proximity and Space 150. Lastly, Digitaria added on David Pett as the Director of Front-End Development. David has been a part of Digitaria’s San Diego office for the past seven years and comes to Minneapolis with a track record that includes work with clients such as NBC, Under Armour, Rolex, USA Networks, and more.

    Steph Halvorson, Account Director at Digitaria

    Second, FLM+, a strategic marketing firm specializing in agriculture, recently welcomed three new team members to their Minneapolis office. Matt Langevin, a graduate in graphic design from St. Cloud State, joins FLM+ as an art director. He previously worked at General Mills where he was involved with branding, strategy, and communication design. Nathaniel Thompson has been promoted from an intern to his full-time position as a media coordinator. Lastly, Ben Fraase is joining with over 15 years of experience in copy editing and proofreading within the advertising industry.

    Third, Gage has added four new employees to its growing team. Sam Zastrow has been hired as an engagement manager, where she will support the Microsoft team by providing technical and customer support. Zastrow comes to Gage from Energy Resources, where she led event and outreach strategy and management, as well as content and resource development. Joining the technology team as a senior developer is Luke Mueller. Mueller is a Microsoft Certified Solutions Developer, and will focus much of his time developing and maintaining software solutions for Microsoft ExpertZone. Also joining the Gage team is Logan Wilberts. As a user experience (UX) architect, Wilberts will work to enhance the way users interact with client systems, focusing heavily on Microsoft projects. Lastly, the agency has added Nick Bukosky as a network administrator. Bukosky is tasked with managing Gage’s internal servers and network equipment, performing patches and software upgrades, and supporting the IT team.

    Fourth, Clarity Coverdale Fury has welcomed Compass Point Media alum Matt Russell to its account management team. Russell joins from Compass Point Media, where he was a senior media negotiator and worked on brands such as Johnsonville Sausage, Priority Health, and Supervalu. In addition, that ageny has also promoted Amy Fox to senior project manager.

  • Pepsi's Brilliant, Magical London Bus Shelter

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    If you were waiting for a bus in London's New Oxford Street you would have a chance to witness a giant squid kidnapping pedestrians, fireballs, UFOs, tigers, and laser-eyed robots right on the street in front of you. How? With the magic work of AMV BBDO on behalf of Pepsi and their continuing "Unbelievable" campaign. They installed cameras in a bus-stop and displayed the image on the opposide side, superimposing dramatic footage for the benefit of commuters waiting for a bus.

    "Unbelievable Bus Shelter" Pepsi Max - AMV BBDO


  • Local Target's Exclusive Designer Partnership in Canada

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    One thing that is interesting about witnessing the local retail giant Target move into a new country, Canada, is how they seem to already be slowly altering and adapting their brand for the new audience. Many companies like Starbucks, H&M, and Ikea do this with varied retail experiences, product offerings, and marketing approaches. One would think you wouldn't need to alter them too much for our neighbors in the north; but, given that Target is a design driven company it make sense that they would need to be a bit more attune and adaptive to the fickle, nuanced wants. One such way that they are already doing this is with the introduction of exclusive Canadian designer partnerships and their latest is with the Toronto-based designer Sarah Stevenson.

    "Sarah Stevenson for Target" Target

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