A mash-up video celebrating nearly 50 "magical" years of Lucky Charms is now a national TV ad, launching in time for season finale week. The video, originally created by mash-up super star Melodysheep in partnership with the YouTube network, Machinima, generated thousands of fan responses. That inspiration led Lucky Charms to work with the creative directors at Pat-Man Studios in partnership with Saatchi & Saatchi and Grammy-award winning composer Jeff Elmassian (of VW's "The Bark Side" spot) to evolve the video into a TV ad. The spot will debut this week on final season episodes of "The Voice," "American Idol," and the Billboard Music Awards. "We had no idea this video would receive so much fan support and compel us to create a national TV ad around it," said Greg Pearson, marketing manager for Lucky Charms. "In our recent efforts to reignite our adult fans’ love for the brand, we've hit on something that's bringing joy to families everywhere."
For St. Patrick's Day earlier this year, Lucky Charms launched an augmented-reality app, "Chase for the Charms" that had fans on the hunt for Lucky's pot-o-gold worth $10,000. The mash-up video was created as part of this campaign and has thrived online with nearly 1 million views. "Thanks to the inspiration from the video and overwhelming Lucky Charms fan support, we were able to quickly produce a TV spot that capitalizes on the video's popularity and TV's most-watched season," said Pat Giles, co-founder and creative director of Pat-Man Studios with creative director, Manny Galan. "Lucky is one of America's most popular brand icons, so it's only fitting that he gets some primetime love this season." Lucky Charms invites fans to visit its Facebook page to let them know what they’d like to see next.
Adweek created the first ever Project Isaac Awards whose goal is to reward some of the "most progressive ad agencies" in the market for their groundbreaking, inventive work in the industry. We're very proud to announce that Minneapolis took home the second highest number of awards (second to New York) between our local shops Fallon, Modern Climate, Colle+McVoy, and Haworth. Fallon took home a Project Isaac in the "Media" category for their media planning work on the launch of Portlandia Season 3 campaign titled "Portlandia Co-Op."
The Post-it PopNotes app, created by Modern Climate, was honored with a best-in-category award within the "Digital" category for app development invention. “This app is a great example of understanding and delivering what the consumer values most about the brand,” stated Jason Tell, Modern Climate’s Chief Knowledge Officer. The Post-it PopNotes app allows users to create and place geo-triggered notes anywhere they’d like, and each note can be seen by those around it.
We think you'll agree that these new ads for SLO Down wines are some of the best, if not the best, ever made in their category. Why? Because their playful, nonchalant attitude stands out in a big way from the rest of the stuffy wine industry. As a company they believe wine should be for everyone, the 99%, not just the elites and it shows. This campaign, which features a new twist on the meaning of "wine pairings," comes to us from Harvest Films' director Baker Smith and Arcade Edit’s Paul Martinez and Dean Miyahira. Enjoy.
"#GoesGreatWith Threesomes" SLO Down Wines - Baker Smith
"#GoesGreatWith Equestrianism" SLO Down Wines - Baker Smith
"#GoesGreatWith Horticulture" SLO Down Wines - Baker Smith
For those that don't watch "The Office," the paper company Dunder Mifflin is where the plot of the hit TV series takes place. Recently Quill.com launched a line of papers inspired by the television series and, this past February, started marketing them with the help of local Olson PR and the crowdsourcing site Tongal. Now they're out with a new spot that is slated to run during Thursday’s series finale of “The Office" in five market including Scranton, Utica, Akron, Albany, and Syracuse. We also found out that the spot chosen was made by a group of creatives right here in Minneapolis. Sweet. Check out the creative credits after the jump.
Research shows that using a mobile phone while driving is just as dangerous as driving drunk. Although Norway has a zero limit law for driving under the influence, there is now law or very much fear associated with the dangers of mobile phone use while driving. So Try/Apt worked with the Norwegian Council for Road Safety to create this spots which draw a direct relation between the two dangerous activities.
Local graphic designer Tony Parrish recently started up Field Machine which produces high quality, athletic-inspired apparel and accessories. He was inspired to create this brand when, this past winter, he went searching for a new bag for the upcoming baseball season. Tony was looking for something well made, extremely durable, a clean aesthetic, and manufactured in the USA. Yet, all he found was cheap, thin material, extraordinarily bright colors, and oversized logos everywhere. Tony is looking for some kickstarter help to get his first collection off the ground which includes an awesome weekend bag and some fine leather belts along with shirt, ball caps, and hoodies. Check out the collection and help him get it kickstarted.
Field Machine: Apparel & Accessories Kickstarter Video