This is for real people. In a collaboration between Crush and BBDO, they created a pretty memorable PSA for getting tested for testicular cancer in Canada. The concept rests on the line, "Expose your balls, so you can check 'em regularly" and features men going the extra mile to achieve that.
"Not-The-Sac Wax" Testicular Cancer Canada - Crush & BBDO
To market the Amazon Fire TV ad agency Wongdoody showcased Gary Busey talking to random objects until he finds the one that responds back to him. The entire spot is focused on Amazon's Fire ability to understand and use voice commands. We think its just weird enough to be memorable and hopefully it will sell some tech too.
"Gary Busey Meets Amazon Fire TV" Amazon - Wongdoody